Modern Strategies of Highly Competitive Organization of Hotel Chains

• Autorzy: Ihor Pandyak
• Języki publikacji: EN

Abstrakty

EN

Analyzed were the ways of interpreting key terms of the hotel industry, it was found that the degree of their definition accuracy is connected with the level of development of the industry. The main assets and their role were identified in the formation of competitive advantages of hotel enterprises. The human potential of the hotel business is the main source of competitive advantage and generation of economic rent.The peculiarities of competition within hotel chains in the target market were investigated. It was shown that network organization of hotel business plays a decisive role in the creation, development and control of competencies. Identified and analyzed were the main types and organizational structure of the hotel chains.(original abstract)

Słowa kluczowe

EN

Hotel services; Hotel industry; Brand

PL

Usługi hotelowe; Hotelarstwo; Marka

• Czasopismo: Journal of Geography, Politics and Society
• Rocznik: 2016
• Numer: nr 6(4)
• Strony: 72--76

Twórcy

autor

Ihor Pandyak

• Ivan Franko National University of Lviv, Ukraine

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Identyfikatory

DOI

10.4467/24512249JG.16.031.5818