Digital Marketing Development on the Global Markets

• Autorzy: Konstantin B. Kostin
• Języki publikacji: EN

Abstrakty

EN

The purpose of this article is to examine the developments in digital marketing in the US, Russia and France, A brief overview of digital marketing is presented. The evolution and current state of e-marketing in the three markets mentioned above is investigated. The opportunities, challenges and potential for digital marketing are evaluated. (original abstract)

Słowa kluczowe

EN

Global market; e-marketing; Internet technologies

PL

Rynek globalny; Marketing internetowy; Technologie internetowe

• Czasopismo: Scientific Publications / University of Economics in Katowice
• Rocznik: 2017
• Tom: Economics and management in information technology context : international week
• Strony: 118--140

Twórcy

autor

Konstantin B. Kostin

• Saint Petersburg State University of Economics, Saint Petersburg, Russia

Bibliografia

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