Start-up as Innovative Form of Business

• Autorzy: Branislav Mičieta , Vladimíra Biňasová , Martin Marschall
• Języki publikacji: EN

Abstrakty

EN

The main objective of this paper is to show the use of methods of reducing risk in the process of setting up a startup known as Lean Start-up. Furthermore, the paper deals with the business model canvas, by which start-ups could outline the process of value creation. (original abstract)

Słowa kluczowe

EN

Innovations; Startup; Business models

PL

Innowacje; Przedsiębiorstwo typu start-up; Modele biznesowe

• Czasopismo: Marketing i Rynek
• Rocznik: 2017
• Numer: nr 7 (CD)
• Strony: 493--501

Twórcy

autor

Branislav Mičieta

• University of Žilina, Slovakia

autor

Vladimíra Biňasová

• University of Žilina, Slovakia

autor

Martin Marschall

• University of Žilina, Slovakia

Bibliografia

• 1. Blank, S. (2010). What's A Startup? First Principles. https://steveblank.com/2010/01/25/whats-a-startup-first-principles/ (25.01.2010).
• 2. Blank, S. (2013). Why the Lean Start-Up Changes Everything. https://hbr.org/2013/05/why-the-lean-start-up-changes-everything (06.05.2013).
• 3. CFO.sk. (2013). Stratégia a biznis model na jednej A4. http://www.cfo.sk/articles/strategia-a-biznis-model-na-jednej-a4