Consumers' Need of Privacy Protection - Experimental Results

• Autorzy: Elżbieta Babula , Urszula Mrzygłód , Andrzej Poszewiecki
• Języki publikacji: EN

Abstrakty

EN

Protection of privacy in the information age is a growing challenge. Corporations and other institutions collect data and utilize them for various purposes, not all of which may be in favour of individuals. Yet still little is known of how individuals perceive the value of privacy and what is the individuals' awareness of costs and benefits associated with data sharing. This article presents the experimental research on factors determining privacy behavior of consumers. We provide evidence, that the need of privacy protection depends on gender and is affected by priming. On the other hand, nor the type of purchased good nor the decision-making method had the significant impact in our study on willingness to disclose private data. (original abstract)

Słowa kluczowe

EN

Personal data protection; Personal information; Data protection

PL

Ochrona danych osobowych; Informacja personalna; Ochrona danych

• Czasopismo: Economics & Sociology
• Rocznik: 2017
• Tom: 10
• Numer: nr 2
• Strony: 74--86

Twórcy

autor

Elżbieta Babula

• University of Gdańsk, Sopot, Poland

autor

Urszula Mrzygłód

• University of Gdańsk, Sopot, Poland

autor

Andrzej Poszewiecki

• University of Gdańsk, Sopot, Poland

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Identyfikatory

DOI

10.14254/2071-789X.2017/10-2/6