European Communication Monitor 2014 - nowe trendy w komunikowaniu

• Autorzy: Waldemar Rydzak , Piet Verhoeven
• Języki publikacji: PL

Abstrakty

Potwierdzenie wagi aspektu przywództwa w działalności public relations znaleźć można również w kolejnym podrozdziale, będącym raportem z corocznych badań realizowanych w ramach projektu "European Communication Monitor". Jak podkreślają autorzy - Waldemar Rydzak i Piet Verhoven - przywództwo w public relations to jedno z głównych wyzwań, przed jakimi stoi praktyka PR. Wyniki badań empirycznych wskazują jednoznacznie, że w wielu obszarach praktyki specjaliści muszą wesprzeć się teorią, co więcej, naukowych rozstrzygnięć wprost potrzebują. (fragment tekstu)

Słowa kluczowe

PL

Public relations; Komunikowanie społeczne; Komunikowanie w internecie; Media komunikowania

EN

Public relations; Social communication; Communication on the Internet; Media communication

• Czasopismo: Prace Naukowe / Uniwersytet Ekonomiczny w Katowicach
• Rocznik: 2016
• Tom: Public relations w perspektywie naukowej
• Strony: 91--99

Twórcy

autor

Waldemar Rydzak

• Uniwersytet Ekonomiczny w Poznaniu

autor

Piet Verhoeven

• Uniwersytet w Amsterdamie, Holandia

Bibliografia

• Allen T.D., Eby L.T. (2010): The Blackwell Handbook of Mentoring: A Multiple Perspectives Approach. Blackwell, Malden MA.
• Anderson-Gough F., Grey C., Robson K. (2006): Professionals, Networking and the Networked Professional. In: Professional Service Firms. Research in the Sociology of Organizations. Eds. R. Greenwood, R. Suddaby. Vol. 24, Emerald, Bingley, UK.
• Avidar R. et al. (2013): Smartphones and Young Publics: A New Challenge for Public Relations Practice and Relationship Building. "Public Relations Review", no. 39(5).
• Berger B.K., Meng J., eds. (2014): Making Sense of Public Relations Leaders - The Sense Makers. A Global Study of Leadership in Public Relations and Communication Management. Routledge, New York.
• Fink S., Zerfass A., Linke A. (2011): Social Media Governance 2011. Expertise Levels, Structures and Strategies of Companies, Governmental Institutions and Non-Profit Organizations Communicating on the Social Web. Results of an Empirical Study of Communications Professionals. University of Leipzig, Lipsk Wiesbaden.
• Grunig J.E. (2001): Two-way Symmetrical Public Relations: Past, Present, and Future. In: Handbook of Public Relations. Ed. R.L. Heath. Sage Publications, Thousand Oaks.
• Valentini C. (2010): Personalised Networks of Influence in Public Relations. "Journal of Communication Management", no. 14(2).
• Zerfass A. et al. (2007): European Communication Monitor 2007. Trends in Communication Management and Public Relations - Results and Implications. EUPRERA, University of Leipzig, Lipsk.
• Zerfass A. et al. (2008): European Communication Monitor 2008. Trends in Communication Management and Public Relations - Results and Implications. EUPRERA, University of Leipzig, Bruksela-Lipsk.
• Zerfass A. et al. (2009): European Communication Monitor 2009. Trends in Communication Management and Public Relations - Results of a Survey in 34 Countries. EACD, EUPRERA, Bruksela.
• Zerfass A. et al. (2010): European Communication Monitor 2010. Status Quo and Challenges for Public Relations in Europe. Results of an Empirical Survey in 46 Countries. EUPRERA, Bruksela.
• Zerfass A. et al. (2011): European Communication Monitor 2011. Empirical Insights into Strategic Communication in Europe. Results of an Empirical Survey in 43 Countries. EUPRERA, Bruksela.
• Zerfass A. et al. (2012): European Communication Monitor 2012. Challenges and Competencies for Strategic Communication. Results of an Empirical Survey in 42 Countries. EUPRERA, Bruksela.
• Zerfass A. et al. (2013): European Communication Monitor 2013. A Changing Landscape - Managing Crises, Digital Communication and CEO Positioning in Europe. Results of a Survey in 43 Countries. EACD/EUPRERA, Helios Media, Bruksela.
• Zerfass A. et al. (2014): European Communication Monitor 2014. Excellence in Strategic Communication - Key Issues, Leadership, Gender and Mobile Media. Results of a Survey in 42 Countries. EACD/EUPRERA, Helios Media, Bruksela.