Świadomość ryzyka oraz jego wpływu na tworzenie oraz realizację strategii w małych i średnich przedsiębiorstwach

• Autorzy: Joanna Radomska

Warianty tytułu

Awareness of Risk and Its Impact on the Creation and Implementation of Strategies in Small and Medium-Sized Enterprises

• Języki publikacji: PL

Abstrakty

Wyniki wielu badań potwierdzają, z jednej strony, wpływ czynników ryzyka, niezależnie od jego rodzaju, na możliwość budowania przewagi konkurencyjnej. Z drugiej natomiast, wskazuje się na wciąż niski poziom świadomości dotyczącej konieczności jego uwzględniania zarówno na poziomie kreowania, jak i realizacji koncepcji rozwojowych. Celem artykułu jest analiza poziomu świadomości występowania ryzyka przez uwzględnienie go zarówno na etapie tworzenia, jak i implementacji strategii, a także wzajemnych zależności między tymi dwoma obszarami. Dodatkowo uwzględniona została kwestia dysponowania odpowiednimi zasobami, które wykorzystywane są do wsparcia efektywności tych procesów poprzez niwelowanie negatywnego wpływu czynników ryzyka. Badaniom ilościowym zostało poddanych 100 małych i średnich przedsiębiorstw, a uzyskane wyniki wskazały na stosunkowo wysoki poziom badanej świadomości istnienia i wpływu ryzyka oraz istnienie dodatnich zależności między jej obszarami składowymi. (abstrakt oryginalny)

EN

The results of many studies support, on the one hand, the impact of risk factors, regardless of its kind, on the possibility of building the competitive advantage. On the other hand, there is still a low level of awareness of the necessity of considering the risk factor both in the creation and implementation of the concept of development. This article aims to analyse the level of risk awareness by considering it at the stage of strategy creation and implementation, as well as interactions between the two areas. In addition, the second issue was the disposal of adequate resources which are used to support effectiveness of these processes by eliminating the negative impact of risk factors. Quantitative research was conducted and the research sample covered 100 SMEs. The results indicated a relatively high level of awareness and the impact of risk and existence of a positive relationship between its areas. (original abstract)

Słowa kluczowe

PL

Małe i średnie przedsiębiorstwa; Strategia przedsiębiorstwa; Postrzeganie ryzyka

EN

Small business; Corporation strategies; Risk perception

• Czasopismo: Handel Wewnętrzny
• Rocznik: 2017
• Numer: nr 3 tom 1
• Strony: 387--397

Twórcy

autor

Joanna Radomska

• Uniwersytet Ekonomiczny we Wrocławiu

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