Współtworzenie wartości w logice usługowej - przykład szkolnictwa wyższego

• Autorzy: Katarzyna Dziewanowska

Warianty tytułu

Value Co-creation in Service-Dominant Logic - Case of Higher Education

• Języki publikacji: PL

Abstrakty

Niniejszy artykuł ma charakter empiryczny i jego celem jest identyfikacja kategorii efektów procesów współtworzenia wartości w szkolnictwie wyższym z perspektywy pracownika naukowo-dydaktycznego. Drugim celem jest także wyróżnienie typów kosztów i korzyści, jakie wiążą się z procesem badawczym. Artykuł składa się z dwóch części: w pierwszej przedstawiony jest przegląd literatury przedmiotu z zakresu logiki usługowej w marketingu oraz procesu współtworzenia wartości, natomiast w części drugiej przedstawione i omówione zostały wyniki badania jakościowego (wywiady indywidualne). (abstrakt oryginalny)

EN

This paper is of empirical nature and its objective is to identify categories of effects of the value co-creation process in higher education from the employee perspective, as well as types of benefits and costs associated with the research process. The paper consists of two parts: the first presents an overview of the literature on service-dominant logic in marketing and the process of value co-creation, while in the second part the results of qualitative study (individual interviews) are presented and discussed. (original abstract)

Słowa kluczowe

PL

Logika usługowa; Tworzenie wartości; Szkolnictwo wyższe; Pracownicy naukowi

EN

Service-dominant logic; Value creation; Higher education; Academic staff

• Czasopismo: Zeszyty Naukowe Wyższej Szkoły Ekonomiczno-Społecznej w Ostrołęce
• Rocznik: 2017
• Numer: nr 24
• Strony: 294--307

Twórcy

autor

Katarzyna Dziewanowska

• Uniwersytet Warszawski

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