Book Review: Małgorzata Bartosik-Purgat (Ed.), 2017. Consumer Behaviour. Globalization, New Technologies, Current Trends, Sociocultural Environment

• Autorzy: Anna Gardocka-Jałowiec
• Języki publikacji: EN

Abstrakty

EN

The authors show the reader that the market activity of the consumer is a collage of emotional and rational premises of his/her behaviour. They go beyond the existing state of knowledge and inspire more profound studies, making the reader reflect as to what extent the consumer is an independent thinker, aware of his/her capabilities and needs in the global reality dominated by new technologies. If the course of scientific narration is followed wcarefully, the primary aim of the authors becomes clear. It is a passage through the plethora of consumer behaviours during which the reader obtains the knowledge providing the grounds to challenge the common opinions and to decide how they could be replaced. (fragment of text)

Słowa kluczowe

EN

Review; Literature review; Economics; Customer behaviour; Consumer behaviour; Globalization; High-tech; Trends in development of technology

PL

Recenzja; Przegląd literatury; Ekonomia; Zachowania klientów; Zachowania konsumenta; Globalizacja; Nowe technologie; Kierunki rozwoju techniki

• Czasopismo: Economics and Business Review
• Rocznik: 2017
• Tom: 3 (17)
• Numer: nr 4
• Strony: 131--133

Twórcy

autor

Anna Gardocka-Jałowiec

• University of Bialystok

Identyfikatory

DOI

10.18559/ebr.2017.4.9