Enhancing the Tourist Attraction Visiting Process with Gamification: Key Concepts

• Autorzy: Jakub Swacha , Robert Ittermann
• Języki publikacji: EN

Abstrakty

EN

The main purpose of this paper is to describe key gamification techniques that can be applied to enhance the tourist attraction visiting process. The paper is based on the methodology of design patterns; particularly it adopts the definition and classification schemes originally proposed and developed in the context of gamification of work to specify gamification techniques related to various aspects of the tourist attraction visiting process. The main result is the selection of twelve gamification techniques for enhancing the tourist attraction visiting process, four for each of the three phases of the visiting process (before, during and after the visit). The paper shows that gamification techniques can be applied to enhance the tourist attraction visiting process. Implementation of the proposed gamification techniques is supposed to both improve visitor experience and give the tourist attraction managers a tool for boosting interest in less popular exhibitions and events. (original abstract)

Słowa kluczowe

EN

Touristic attractiveness; Gamification; Tourism management; Tourism; Experience marketing

PL

Atrakcyjność turystyczna; Grywalizacja; Zarządzanie turystyką; Turystyka; Marketing doświadczeń

• Czasopismo: Engineering Management in Production and Services
• Rocznik: 2017
• Numer: nr 4
• Strony: 59--66

Twórcy

autor

Jakub Swacha

• University of Szczecin, Poland

autor

Robert Ittermann

• Business Academy North, Germany

Bibliografia

• Adamou, B. (2011). McDonald's: The Masters of Gamification. Research Access. Retrieved from http://researchaccess.com/2011/08/mcdonald%E2%80%99s-the-masters-of-gamification/
• BalticMuseums. (2017). BalticMuseums: Love IT! [Project Website]. Retrieved from http://bmloveit.usz.edu.pl
• Bartle, R.A. (2003). Designing Virtual Worlds. Indianapolis, USA: New Riders.
• Bulencer, P., & Egger, R. (2015). Gamification in Tourism, designing memorable experiences. Norderstedt, Germany: Books on Demand.
• Caillois, R. (2001). Man, Play and Games. Urbana, & Chicago, USA: University of Illinois Press.
• Chou, Y.-K. (2015). A Comprehensive List of 90+ Gamification Cases with ROI Stats. Retrieved from http://yukaichou.com/gamification-examples/gamification-stats-figures/

Identyfikatory

DOI

10.1515/emj-2017-0031