Educational Programmes as Part of Corporate Social Responsibility Strategy in Logistics

• Autorzy: Dorota Książkiewicz
• Języki publikacji: EN

Abstrakty

EN

The idea of corporate social responsibility (CSR) becomes a popular base to form a long-term competitive strategy in logistics. Global logistic market demands high efficiency, complying with global quality standards and offering services at unified prices worldwide. Therefore logistic companies very often aim to raise their competitive potential by forming a strategy that allows for a long-term stable growth, based not only on reaching economic goals, but also on friendly coexistence of the company and its environment (CSR approach). The paper shows that educational programmes can be applied in relation to various issues of social responsibility chosen by an individual company. They can become an efficient tool to fulfill CSR goals in a strategy of a global logistic provider, as well as it can support the strategy of a much smaller logistic company. The benefits of a well-designed and implemented educational programmes are presented. (original abstract)

Słowa kluczowe

EN

Education; Educational platforms; Corporate Social Responsibility (CSR); Supply logistics

PL

Edukacja; Platformy edukacyjne; Społeczna odpowiedzialność biznesu; Logistyka zaopatrzenia

• Czasopismo: Research Journal of the University of Gdańsk. Transport Economics and Logistics
• Rocznik: 2017
• Tom: 69 Transport Development and Perfomance in Relation to the Idea of Sustainable Development - Part III
• Strony: 39--49

Twórcy

autor

Dorota Książkiewicz

• Uniwersytet Gdański

Bibliografia

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• Rok, B. (2013), Podstawy odpowiedzialności społecznej w zarządzaniu, Poltex, Warszawa, p. 138.
• United Nations (2015), Transforming Our World: The 2030 Agenda for Sustainable Development. Resolution adopted by the General Assembly on 25 September 2015. Available from http://www. un.org/ga/search/view_doc.asp?symbol=A/RES/70/1&Lang=E [Accessed 15 September 2017].

Identyfikatory

DOI

10.5604/01.3001.0010.5560