Etnografia w badaniu crowdsourcingu

• Autorzy: Regina Lenart-Gansiniec
• Języki publikacji: PL

Abstrakty

Crowdsourcing jest pojęciem stosunkowo nowym, niemniej w ciągu ostatniej dekady obserwuje się proliferację opracowań na jego temat. Może to wynikać z jego potencjału m.in. w zakresie: doskonalenia procesów biznesowych, tworzenia otwartych innowacji, budowania przewagi konkurencyjnej, dostępu do doświadczenia, informacji, umiejętności i pracy tłumu, rozwiązywania problemów, zarządzania kryzysowego, poszerzenia dotychczasowej działalności oraz oferty organizacji, kreowania wizerunku organizacji, usprawniania komunikacji z otoczeniem, optymalizacji kosztów działalności organizacji. Jednakże pomimo, że tematyka crowdsourcingu stanowi jeden z wyłaniających się obecnie, co więcej umacniających swoją pozycję, kierunków badań na gruncie nauk o zarządzaniu, to wciąż można dostrzec wiele zróżnicowanych ujęć, odzwierciedlających odmienną optykę badawczą, w szczególności w kontekście pomiaru. W rozdziale podjęto problematykę wykorzystania podejścia etnograficznego w procesie zdobywania wiedzy o crowdsourcingu. Celem opracowania jest charakterystyka etnografii i wskazanie kierunków jej zastosowania w badaniach nad crowdsourcingiem. Rozdział składa się z trzech części. W pierwszej przedstawiono istotę crowdsourcingu w naukach o zarządzaniu. Druga część zawiera charakterystykę etnografii. Trzecia omawia możliwe kierunki zastosowania etnografii w badaniach nad crowdsourcingiem. (fragment tekstu)

Słowa kluczowe

PL

Crowdsourcing; Nauki o zarządzaniu

EN

Crowdsourcing; Management sciences

• Czasopismo: Prace Naukowe / Uniwersytet Ekonomiczny w Katowicach
• Rocznik: 2017
• Tom: Nauki o zarządzaniu : dokonania, trendy, wyzwania
• Strony: 340--353

Twórcy

autor

Regina Lenart-Gansiniec

• Uniwersytet Jagielloński

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