Meaning and the Role of the M-commerce in the 21st Century

• Autorzy: Anita Fajczak-Kowalska , Magdalena Kowalska
• Języki publikacji: EN

Abstrakty

EN

The development of information technologies, especially mobile network and the Internet, has created new opportunities for access and exchange of information, but also for doing business. Sales companies must constantly respond to customer expectations and needs. This results in innovative technological solutions. In order to meet the expectations of individual and institutional consumers, mobile commerce was created from electronic commerce, which is designed for wireless devices (such as smartphones and tablets). Companies use mobile systems that are part of a computerized management system that includes planning, implementation, and control of freight traffic using a wireless device. Mobile systems allow employees to remotely, instantly enter, complete, and access data at their current location. It facilitates and accelerates activities related to sales (from picking up, warehousing, selling and printing all necessary documents). The aim of this article is to present the theoretical and practical aspects of mobile commerce. The active use of mobile devices in the context of purchase by Internet users (in Poland 2015 and 2016) and use of mobile devices in business (in Poland, 2016) according to the report of Gospodarka Elektroniczna, M-Commerce. Kupuję mobilnie. Also the subject solutions using m-commerce, proposed by the Syriusz company has been discussed, as well as ssisting in the field through an IT system consisting of the following modules: HermesMobil, HermesRMP, Interviewer, Voyager. (original abstract)

Słowa kluczowe

EN

e-commerce; m-commerce; Mobile devices

PL

Handel elektroniczny; Handel mobilny; Urządzenia przenośne (PDA)

• Czasopismo: Przedsiębiorczość i Zarządzanie
• Rocznik: 2017
• Numer: t. 18, z. 4, cz. 2 Agile Commerce - technologie przyszłości
• Strony: 157--166

Twórcy

autor

Anita Fajczak-Kowalska

• Politechnika Łódzka

autor

Magdalena Kowalska

• Uniwersytet Łódzki

Bibliografia

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• Raport Izby Gospodarki Elektronicznej (2016), M-commerce. Kupuję mobilnie 2016, Warszawa.
• Poradnik przedsiębiorcy (2016), Polski m-commerce - co mówią statystyki [online], https://poradnikprzedsiebiorcy.pl/-polski-m-commerce-co-mowia-statystyki, access: March 30, 2017.
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• Syriusz (2017), [online] http://www.syriusz.com.pl/, access: March 30, 2017.