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2017 | t. 18, z. 6, cz. 1 Firmy rodzinne - rozwój teorii i praktyki zarządzania | 107--122
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Formulation of Strategy in the Fishing Cooperative as a Family Business

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The family business is a protagonist in the productive fabric, playing a fundamental role in creating jobs and wealth in localities. For its part, the cooperative offers the inhabitants of rural communities an opportunity to integrate the families into economic activities that allow them to generate income, in the case of the Sinaloa fisheries configured with the participation of the families of the fishing grounds, although they have managed to survive since the thirties, its growth and development has been limited and its transformation is necessary and for this strategy represents a tool for its change. The objective of the study was to analyze the formation of the strategy in the cooperative integrated by families who live in the rural community and whose central activity is fishing. It is a descriptive qualitative research that is based on the application of semistructured interviews to managers of cooperatives. The results indicate that the strategy arises from the mind of the manager who is a fisherman with limited cognitive abilities and restricted information, biased and considering his intuition; knowledgeable about fishing but not prepared to manage the organization. It is concluded that in the fishing cooperative strategies are formed informally, in the short term, from the capacities of their managers, without previous training for the development of the managerial position and the formation of strategies. (original abstract)
  • Universidad de Occidente, Mexico
  • Alianza Cooperativa Internacional (ACI, 2014), Consultado el 10 de septiembre de 2014, de
  • Andrews Kenneth R. (1969), The concept of corporate strategy, Dow Jones-Irwin, Richard D. Irwin Inc, Homewood IL.
  • Ansoff Igor H. (1965), Corporate strategy: an analytic approach to business policy for growth and expansion, Mc Graw Hill, Nueva York.
  • Arce, Antonio M. (1963), Sociologia y desarrollo rural, pp 30-31, Costa rica: Instituto interamericano de ciencias agricolas de la OEA. Consultado el 22 de enero de 2013 en:
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