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2012 | nr 28(4) | 40--46
Tytuł artykułu

Qins: a Qr-Codes Based Indoor Navigation System for Mobile Marketing

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Nowadays mobile marketing has a variety of forms. Existing solutions are insufficient to present the customers with desired content depending on their current location inside a large area building. The paper is devoted to a system solving the indoor navigation problem for mobile marketing. Existing indoor navigation systems are characterized. The idea of QR codes is presented in context of mobile marketing solutions and their effects are given. The proposed system is based on the QR code scanning technique as a new mobile marketing solution, which reaches the customer in an interactive way(original abstract)
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Opis fizyczny
  • Uniwersytet Ekonomiczny w Poznaniu
  • International Data Corporation (IDC) press release: =prUS23398412 [19.11.2012].
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  • Kaplan A. M.: If you love something, let it go mobile: Mobile marketing and mobile social media 4x4. Business Horizons, March-April 2012
  • Jang S. H.: A QR Code-based Indoor Navigation System Using Augmented Reality. GIScience - Seventh International Conference on Geographic Information Science, USA 2012.
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  • ComScore press release: QR Code Usage Among European Smartphone Owners Doubles Over Past Year. Among_European_Smartphone_Owners_Doubles_Over_Past_Year [19.11.2012]
  • Canadi M., Fuchs M., Höpken W.: Application of QR Codes in Online Travel Distribution. In: Information and Communication Technologies in Tourism, 2010
  • Van Grove J.: SCVNGR Pilots New Hybrid Mobile App for Local Merchant Deals With Game Mechanics". [19.11.2012].
  • Shopping, Arts and Business Center: [19.11.2012].
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