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Abstrakty
Thanks to Web 2.0 phenomena consumers have gained the ability to easily publish their opinions about products on the Web. Still, there is a lack of publications that would bring some systematization to the subject thus enabling a better understanding of the field and making further analysis and research easier. This article presents an analysis of twenty existing consumer review-enabled web portals in order to propose such systematization and provide a reference point for further research. Also, a short introduction to the problem of opinion summarization is presented(original abstract)
Twórcy
autor
- Poznan University of Economics
Bibliografia
- Bickart B., Schindler R.M.: Internet forums as influential sources of consumer information. [In:] Journal of interactive marketing 2001
- Ghose A., Ipeirotis P.G.: Designing novel review ranking systems: predicting the usefulness and impact of reviews. [In:] Proceedings of the ninth international conference on Electronic commerce, ICEC '07, New York, NY, USA, 2007
- Gretzel U., Yoo K.H.: Use and impact of online travel reviews. [In:] Information and communication technologies in tourism 2008
- Mudambi S.M., Schuff D.: What makes a helpful online review? A study of customer reviews on amazon.com. [In:] MIS quarterly 2010
- Online Consumer-Generated Reviews Have Significant Impact on Offline Purchase Behavior. www.comscore.com/Press_Events/Press_Releases/2007/11/Online_Consumer_Reviews_Impact_Offline_Purchasing_Behavior, 2007.
- O'Reilly T.: The Architecture of Participation. www.oreillynet.com/pub/a/oreilly/tim/articles/ architecture_of_participation.html [04.09.2012].
- Pang B., Lee L.: Opinion mining and sentiment analysis. In: Foundations and Trends in Information Retrieval 2008
- Personal Recommendations And Consumer Opinions Posted Online Are The Most Trusted Forms Of Advertising Globally. http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/ 07/pr_global-study_07709.pdf [22.10.2012
Typ dokumentu
Bibliografia
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