Consumer Reviews Published on the Web. An Attempt of Systematization of the Subject

• Autorzy: Jacek Małyszko
• Języki publikacji: EN

Abstrakty

EN

Thanks to Web 2.0 phenomena consumers have gained the ability to easily publish their opinions about products on the Web. Still, there is a lack of publications that would bring some systematization to the subject thus enabling a better understanding of the field and making further analysis and research easier. This article presents an analysis of twenty existing consumer review-enabled web portals in order to propose such systematization and provide a reference point for further research. Also, a short introduction to the problem of opinion summarization is presented(original abstract)

Słowa kluczowe

EN

Consumer behaviour; Opinion research; Customer; Web 2.0

PL

Zachowania konsumenta; Badanie opinii; Klient; Web 2.0

• Czasopismo: Intercathedra
• Rocznik: 2012
• Numer: nr 28(4)
• Strony: 47--52

Twórcy

autor

Jacek Małyszko

• Poznan University of Economics

Bibliografia

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