Sentiment Discovery and Analysis as a Mean of Student Experience Improvement

• Autorzy: Olivera Grljević , Zita Bošnjak
• Języki publikacji: EN

Abstrakty

EN

Sentiment analysis has found broad usage helping institutions to better understand the choices, intentions, and behaviors of an individual acting as a buyer, consumer or service user. However its utilization in the domain of higher education is scarce. Therefore, the paper provides an insight into most relevant research and diversified applications of sentiment analysis in higher education, describing its unexploited potentials and benefits, such as leveraging students' attraction/retention, evaluating the institution's competitiveness or tracking performance indicators over time. (original abstract)

Słowa kluczowe

EN

Sentiment analysis; Consumer behaviour; Higher education; Students; Data Mining

PL

Analiza wydźwięku; Zachowania konsumenta; Szkolnictwo wyższe; Studenci; Data Mining

• Czasopismo: Perspectives of Innovations, Economics and Business
• Rocznik: 2017
• Tom: 17
• Numer: nr 1
• Strony: 52--60

Twórcy

autor

Olivera Grljević

• University of Novi Sad, Republic of Serbia

autor

Zita Bošnjak

• University of Novi Sad, Republic of Serbia

Bibliografia

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Identyfikatory

DOI

10.15208/pieb.2017.04