"Student jako klient" - dylemat procesu marketyzacji współczesnych uczelni

• Autorzy: Hanna Hall

Warianty tytułu

Student as Customer - the Dilemmas Connected with the Process of Marketisation of Contemporary Universities

• Języki publikacji: PL

Abstrakty

Celem artykułu jest analiza dylematów związanych z procesem marketyzacji współczesnych uczelni, ze szczególnym uwzględnieniem problematyki roli studenta jako klienta uczelni. W artykule zaprezentowano wybrane obszary badań autorki o charakterze jakościowym, zrealizowanych wśród przedstawicieli 16 polskich uczelni publicznych i niepublicznych (prorektorów ds. marketingu lub rozwoju uczelni lub kierowników działów marketingu uczelni), metodą IDI (In Deph Inteview), dotyczących procesu marketyzacji i marketingu szkół wyższych, związane m.in. z podjętą w artykule problematyką roli studentów. Badania przeprowadzone zostały w latach 2015-2017. (abstrakt oryginalny)

EN

The aim of the article is to analyze the dilemmas connected with the process of marketisation of contemporary universities, with particular emphasis on the role of the student as a university client. The article presents selected aspects of the author's research conducted among representatives of sixteen Polish public and private universities (Deputy Chancellors for marketing and development of the university or departments managers responsible for marketing of the University) concerning the process of marketisation and marketing of higher education institutions related to the issue of the role of students discussed in the article. Interviews were carried out by an individual interviews (In Deph Inteviews) in the period from 2015-2017.(original abstract)

Słowa kluczowe

PL

Studenci; Szkolnictwo wyższe; Satysfakcja klienta; Marketyzacja

EN

Students; Higher education; Customer satisfaction; Marketisation

• Czasopismo: Studia i Prace WNEiZ US
• Rocznik: 2017
• Numer: nr 50 T. 3. Metody ilościowe w ekonomii : zarządzanie wartością przedsiębiorstwa
• Strony: 15--23

Twórcy

autor

Hanna Hall

• Politechnika Rzeszowska im. Ignacego Łukasiewicza

Bibliografia

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Identyfikatory

DOI

10.18276/sip.2017.50/3-02