Terminology, Traits, Types, and Trajectory of New Product Development

• Autorzy: Kamran Davari Nikou

Warianty tytułu

Tworzenie nowych produktów - terminologia, charakterystyka, typologia i ścieżka rozwojowa

• Języki publikacji: EN

Abstrakty

EN

The purpose of this study is to present the terminology, traits, types, transformation, and trajectory of new product development (NPD) from an interdisciplinary perspective, compare the traditional and modern models, and analyse the side effects of NPD. A descriptive and, in some cases, chronological method is used for data analysis. Data has been gathered from more than a hundred credible literature and online sources. The subject matter is discussed in the context of marketing, engineering, strategy, management, and innovation in order to compile a typology and compare traditional and modern models, counter models, and side effects of NPD. Academic NPD literature has been around for only fifty years and is still relatively young. The study uncovers the transformations of new products and services throughout history, thereby revealing the secrets of a really productive NPD - this however, might not be enough, since the future is too fuzzy, complicated, multi-dimensional, and full of discontinuities.(original abstract)

Celem niniejszej pracy jest przedstawienie z perspektywy interdyscyplinarnej terminologii, charakterystyki, typologii, przeobrażeń oraz ścieżki rozwojowej procesu tworzenia nowych produktów (NPD), porównanie tradycyjnych i nowoczesnych koncepcji oraz analiza skutków ubocznych. Do analizy danych wykorzystano metodę opisową oraz, w niektórych wypadkach, chronologiczną. Dane do badań pozyskano z ponad stu wiarygodnych źródeł literaturowych i internetowych. Przedmiot badań omówiono w kontekście marketingu, techniki, strategii, zarządzania i innowacji celem nakreślenia typologii oraz porównania tradycyjnych i nowoczesnych koncepcji, kontrmodeli oraz skutków ubocznych NPD. Literatura fachowa poświęcona tworzeniu nowych produktów ukazuje się dopiero od pięćdziesięciu lat, jest więc stosunkowo młoda. Badanie ukazało przeobrażenia, które dokonały się na przestrzeni czasu w procesie tworzenia nowych produktów i usług, odkrywając tym samym tajemnice prawdziwie produktywnych procesów NPD - to może jednak nie wystarczyć, gdyż przyszłość jest mglista, złożona, wielowymiarowa i pełna niekonsekwencji.(abstrakt oryginalny)

Słowa kluczowe

EN

Product; Product development; New products; Typology

PL

Produkt; Rozwój produktu; Nowe produkty; Typologia

• Czasopismo: International Business and Global Economy
• Rocznik: 2017
• Numer: nr 36
• Strony: 288--308

Twórcy

autor

Kamran Davari Nikou

• Dokuz Eylul University, Graduate School of Social Sciences

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Identyfikatory

DOI

10.4467/23539496IB.17.020.7468