The Vision of City Development as a Marketing Tool Used by Polish Local Leaders

• Autorzy: Przemysław Żukiewicz
• Języki publikacji: EN

Abstrakty

EN

To convince the followers to express the political support, the leaders apply some specific marketing strategies. In this paper I try to show, taking into account the cases of the leaders of the largest Polish cities, whether their public declarations were more symbolic ("imitating leaders' behavior") or more visionary ("promising that the leader can achieve the long-term goals with his/her followers"). I am focused on the three selected issues: a) the leaders' attempts to create the community's identity; b) the determinants of leadership efficiency (viewed by the leaders); c) the leaders' ability to create a pattern of leadership. The main research method used in this work is the critical discourse analysis.(original abstract)

Słowa kluczowe

EN

Political leadership; Local identity; City development

PL

Przywództwo polityczne; Tożsamość lokalna; Rozwój miasta

• Czasopismo: Intercathedra
• Rocznik: 2013
• Numer: nr 29(4)
• Strony: 94--100

Twórcy

autor

Przemysław Żukiewicz

• University of Wroclaw, Poland

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