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2018 | 26 | nr 1 | 49--78
Tytuł artykułu

How do We Study Crowdfunding? An Overview of Methods and Introduction to New Research Agenda

Warianty tytułu
Języki publikacji
Purpose: Crowdfunding is a global phenomenon of rising significance and impact on different areas of business and social life, investigated across many academic disciplines. The goal of the article is to present the variety of methods applied in crowdfunding research, assess their strengths and weaknesses, offer the typology of methodological approaches, and suggest the most promising direction for further studies. Research limitations/implications: The overview renders crowdfunding studies more accessible for potential newcomers to the field and strengthens trans-disciplinary discussion on crowdfunding. Despite the broad variety of the analyzed articles that reflect the newest trends, the sample is not representative in the statistical meanings of the term.

Design/methodology: The paper is based on the review of the most recent academic and industry literature on crowdfunding and own analysis of data presented by crowdfunding platforms' operators.

Findings: The article incorporates interrelations of methods, goals of inquiries, and types of results to propose a typology of methodological approaches that researchers currently apply to crowdfunding: from platformcentred to multisited. The authors discuss the advantages and limitations of the identified approaches with the use of multiple examples of recent and most influential studies from the field and propose the most urgent direction of future inquiries.

Originality/value: The article offers the first review of methodologies applied in the trans-disciplinary area of crowdfunding studies and connects it to broader methodological discussions about trans-disciplinary research on the digital phenomena. The review strengthens the trans-disciplinary dialog on crowdfunding. (original abstract)
Opis fizyczny
  • Kozminski University, Poland
  • Kozminski University, Poland, PhD student
  • Agrawal, A., Catalini, C. and Goldfarb, A. (2011). Friends, Family, and the Flat World: The Geography of Crowdfunding. NET Institute Working Paper No. 1008, No. 16820: 1-70,
  • Agrawal, A., Catalini, C. and Goldfarb, A. (2015). Crowdfunding: Geography, Social Networks, and the Timing of Investment Decisions. Journal of Economics and Management Strategy, 24(2): 253-274,
  • Ahlers, G.K.C., Cumming, D., Guenther, C. and Schweizer, D. (2015). Signaling in Equity Crowdfunding. Entrepreneurship: Theory and Practice, 39(4): 955-980,
  • BBVA Research Department (2015). Crowdfunding in 360º: alternative financing for the digital era. BBVA Research Department. Obtained from: (26.04.2017).
  • Bayus, B.L. (2013). Crowdsourcing New Product Ideas over Time: An Analysis of the Dell IdeaStorm Community. UNC KenanFlagler Research Paper No. 20125. Obtained from: (08.07.2017).
  • Belleflamme, P., Lambert, T. and Schwienbacher, A. (2014). Crowdfunding: Tapping the right crowd. Journal of Business Venturing, 29(5): 585-609,
  • Bradford, C. (2012). Crowdfunding and the Federal Securities Laws. Columbia Business Law Review, 1: 1-150,
  • Brown, N. and Michael, M. (2003). A Sociology of Expectations: Retrospecting Prospects and Prospecting Retrospects. Technology Analysis and Strategic Management, 15(1): 3-18,
  • Bruton, G., Khavul, S., Siegel, D. and Wright, M. (2015). New financial alternatives in seeding entrepreneurship: Microfinance, crowdfunding, and peertopeer innovations. Entrepreneurship: Theory and Practice, 39(1): 9-26,
  • Calic, G. and Mosakowski, E. (2016). Kicking Off Social Entrepreneurship: How A Sustainability Orientation Influences Crowdfunding Success. Journal of Management Studies, 53(5): 738-767,
  • Cambridge Centre for Alternative Finance (2016). Breaking New Ground: The Americas Alternative Finance Benchmarking Report. Cambridge (UK): Cambridge Centre for Alternative Finance, Obtained from
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