Place Branding and Citizen Involvement : Participatory Approach to Building and Managing City Brands

• Autorzy: Marta Hereźniak
• Języki publikacji: EN

Abstrakty

EN

This article examines the role of citizens in the process of building and managing city brands. A multidisciplinary approach is applied to explain the multifaceted nature of territorial brands and citizen involvement. To this end, theoretical concepts from marketing and corporate branding, public management, and human geography are applied. By conceptualising place branding as a public policy and a governance process, and drawing from the concept of participatory place branding, the author discusses a variety of methods and instruments used to involve citizens. Special attention is given to the importance of modern technologies for effective citizen involvement.(original abstract)

Słowa kluczowe

EN

City image; Citizen involvement; Brand building

PL

Wizerunek miasta; Zaangażowanie obywateli; Budowanie marki

• Czasopismo: International Studies : Interdisciplinary Political and Cultural Journal
• Rocznik: 2017
• Tom: 19
• Numer: nr 1
• Strony: 129--141

Twórcy

autor

Marta Hereźniak

• University of Lodz, Poland

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Identyfikatory

DOI

10.1515/ipcj-2017-0008