Marketing Mix for Tropical Timber Products in European Union Wood Market

• Autorzy: Ján Parobek
• Języki publikacji: EN

Abstrakty

EN

For tropical wood and wood products, the Europe market has a key importance. The paper deals with focuses on the important high-value end of the market and marketing mix of tropical wood. It provides market information which may assist in building an effective trade. Many of the marketing factors related with tropical timber markets are similar to those of timber products in general point of view. Factors examined in this paper are products, distribution channels, promotion and price as a example the sawnwood has bee chosen. These are crucial elements of the marketing mix and in most cases will be strongly interrelated. Keywords: marketing mix, tropical wood, European Union. (original abstract)

Słowa kluczowe

EN

Wood market; Marketing-mix; European market

PL

Rynek drzewny; Marketing-mix; Rynek europejski

• Czasopismo: Intercathedra
• Rocznik: 2007
• Numer: nr 23
• Strony: 107--110

Twórcy

autor

Ján Parobek

• Technical University in Zvolen, Slovakia

Bibliografia

• Parobek J.: Buducnost drevospracujuceho priemyslu v procese globalizacie trhov. In: Zbornik z medzinarodnej vedeckej konferencie "Globalizacia a jej socialno-ekonomicke dosledky '03". Rajecke Teplice, Zilina: EDIS, 2003, s. 220-223.
• FAO. Markets for high-value tropical hardwoods in Europe 2001 Y2199/E 7.
• FAO/ECE. 1996. European Timber Trends and Prospects into the 21st Century. Geneva Timber and Forest Study Papers. ECE/TIM/SP/11. United Nation, Geneva, 1996, 103 p.