Directions of Marketing Strategy Development for Agricultural Production Ecologization

• Autorzy: Maria Bagorka

Warianty tytułu

Kierunki rozwoju marketingowych strategii ekologizacji produkcji rolniczej

• Języki publikacji: EN

Abstrakty

EN

The article explored the ecologization strategy, presented its objectives in the field of agriculture, the basic categories of strategic directions and implementation of ecologization marketing strategies. Algorithm of environmental marketing strategies in agricultural production is developed, environmental, economic and environmental and economic tools to implement them are determined. (original abstract)

W artykule omówiono strategię ekologizacji, przedstawiono jej cele w zakresie rolnictwa, główne kategorie kierunków strategicznych oraz wprowadzenie strategii marketingowych w zakresie ochrony środowiska. Opracowano algorytm ekologicznych strategii marketingowych w produkcji rolniczej, określono ekologiczne, ekonomiczne i ekologiczne i ekonomiczne instrumenty ich realizacji. (abstrakt oryginalny)

Słowa kluczowe

EN

Marketing strategy; Ecology; Natural resources; Agricultural production

PL

Strategia marketingowa; Ekologia; Zasoby naturalne; Produkcja rolna

• Czasopismo: Problemy Drobnych Gospodarstw Rolnych
• Rocznik: 2017
• Numer: nr 4
• Strony: 21--29

Twórcy

autor

Maria Bagorka

• Dnipropetrovsk State Agrarian and Economic University

Bibliografia

• Bochko, O.Yu. (2007). Perception and implementation of marketing concepts in agriculture economics. Bulletin of Lviv State Agrarian University: Economy AIC, 14, 279-287.
• Danylyshyn, B.M., Lubchenko, O.M. (2008). The marketing strategy of regional food market. Bulletin of the National Academy of Sciences of Ukraine, 5, 12-18.
• Hromushyna, L.A. (2008). Ecologization of agriculture as the basis of ecological and economic security. SNAUBulletin, Series "Finance and credit", 1, 278- 283.
• Kalinichenko, A.V. (2014). Economic and environmental aspects of the US dairy industry (The Dean Food case study). Actual Problems of Economics, 162(12), 229-235.
• Kalinichenko, A., Havrysh, V., Perebyynis, V. (2016). Evaluation of biogas production and usage potential. Ecological Chemistry and Engineering S, 23(3), 387-400. DOI: 10.1515/eces-2016- 0027
• Kudenko, N.V. (2012). Principles of Strategic Marketing ed.-in-chief A.F. Pavlenko. Scientific notes: Coll. Science Works, SHEI "Kyiv. nat. Econ. University named by Vadym Hetman", 14(1), 125-133.
• Melnyk, P.P., Egorova, T.M. (2014). Concept of ecological and economic management of agroeco-system. Scientific bulletin NLTU Ukraine, 24(2), 114-119.
• Minkova, O.G., Kalinichenko, A.V., Galych, O.A. (2016). Organic farming development trends in Ukraine. Actual Problems of Economics, 175(1), 76-82.
• Mishenin, E.V., Yarova, I.E. (2009). Food security as a basis for national economic and environmental security of Ukraine. Coll. Science works LNTU, Lutsk, 6(23), 55-62.
• Patyka V., Buletsa N., Pasichnyk L., Zhitkevich N. (2016) Specifics of pesticides effects on the phytopathogenic bacteria. Ecological Chemistry and Engineering S, 23(2), 311- 331. DOI: 10.1515/eces-2016-0022
• Prokopenko, Yu.S. (2003). Environmental marketing. Economy of Ukraine, 12, 55- 60.
• Pysarenko, V.V. (2009). Features retail trade of the fruit and vegetable products. Economy APC, 11, 110- 113.
• Reshetnikova, I.L. (1998). Marketing Strategy: Features of its formation on domestic enterprises. Lugansk: Publishing of East-Ukrainian State University.
• Sadchenko, E.V. (2002). Principles and concept of ecological marketing. O.: Astroprint.
• Shkuratov, O.I. (2012). Organizational and legal mechanism of ensuring of ecological and economic security of agricultural production. Agroecology Magazine, 1, 10-14.
• Voronetska, V.S. (2011). Environmental marketing in the management of the agricultural sector. Scientific works; Vinnytsia. Nat. Agriculture. University, 10, 112-115.
• Zastrozhnikova, I.V. (2013). Ways of improving of state regulation of agriculture Ukraine. Scientific exploration of state and municipal management, 1, 121-135.

Identyfikatory

DOI

10.15576/PDGR/2017.4.21