Corporate Mission and Corporate Communication in Furniture Industry

• Autorzy: Eva Drličková
• Języki publikacji: EN

Abstrakty

EN

This article deals with three basic forms of corporate mission that can be used by firms in the branch of wood processing to furniture. These three basic missions calculate with human ecologic reasoning in different way. Furniture corporations should be in first rank among them who use ideas of common responsibility, essentially responsibility for nature, in communication with their target public. Corporate mission and corporate communication serves the purpose of this(original abstract)

Słowa kluczowe

EN

Globalization; Corporation; Furniture industry

PL

Globalizacja; Korporacje; Przemysł meblarski

• Czasopismo: Intercathedra
• Rocznik: 2004
• Numer: nr 20
• Strony: 39--40

Twórcy

autor

Eva Drličková

• Technical university in Zvolen,

Bibliografia

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• Pavlů, D.: Ekonomika, kultura, etika, politika = Společenská odpovědnost firem. In: Marketing & komunikace 1/2003, ročník XIV, 2003, s. 17 - 20. ISSN 1211-5622
• Maťová, H., Nusková, J.: Corporate Personality and Corporate Identity and Globalisation. In: Marketing 2001 - Marketing in the Process of Globalisation in the Beginning of the 3RD Millennium, 2001, p. 81 - 85. ISBN 80-228- 1020-7