Bridging the Psychic Distance Through Diaspora Networks : the Case of Polish Firms in Brazil

• Autorzy: Aleksandra Wąsowska

Warianty tytułu

Redukcja postrzeganego dystansu za pomocą powiązań w ramach diaspory : przypadek polskich firm w Brazylii

• Języki publikacji: EN

Abstrakty

EN

The objective of this paper is to assess the role of Polish diaspora in Brazil as a possible distance-reducing mechanism, facilitating the entry of Polish firms to the Brazilian market. We conclude that the activity of Polish firms in Brazil is very limited, due to a significant psychic distance between the respective countries. A long perceived distance is driven by a number of 'psychic distance stimuli' (i.e. geographic, cultural, administrative and economic differences). The psychic distance may be reduced by frequent exposure to a country, however, we conclude that so far, the Polish diaspora in Brazil has not served as a vehicle for such an exposure. (original abstract)

Celem artykułu jest ocena znaczenia polskiej diaspory w Brazylii jako mechanizmu redukującego dystans i ułatwiającego tym samym wejście polskich firm na rynek brazylijski. Artykuł wykazuje, że aktywność polskich firm w Brazylii jest niewielka ze względu na istotny dystans psychiczny między tymi krajami. Postrzegany dystans wynika z licznych 'stymulantów dystansu psychicznego' (tj. różnic geograficznych, kulturowych, administracyjnych i gospodarczych). Ekspozycja jednostki na dany kraj może ograniczać dystans psychiczny, jednak, jak wykazano w artykule, polska diaspora w Brazylii nie przyczynia się do wzrostu częstości takiej ekspozycji. (abstrakt oryginalny)

Słowa kluczowe

EN

Polish foreign investments; Company on the international market; Ethnic minority; Cultural differences; Research results; Diaspora

PL

Inwestycje zagraniczne Polski; Przedsiębiorstwo na rynku międzynarodowym; Mniejszości narodowe; Różnice kulturowe; Wyniki badań; Diaspora

• Czasopismo: Problemy Zarządzania
• Rocznik: 2017
• Numer: vol. 15, nr 3 (70), cz. 2 Polish-Brazilian Experiences in Economy and Management: Recent Trends
• Strony: 59--75

Twórcy

autor

Aleksandra Wąsowska

• University of Warsaw

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Identyfikatory

DOI

10.7172/1644-9584.70.4