The Quality of Business Relationships in the Automotive Industry and the Company Performance : the Case of Polish and Brazilian Markets

• Autorzy: Łukasz Małys , Justyna Światowiec-Szczepańska , Michał Zdziarski

Warianty tytułu

Jakość relacji biznesowych w branży motoryzacyjnej a wyniki przedsiębiorstw: przypadek rynku polskiego i brazylijskiego

• Języki publikacji: EN

Abstrakty

EN

This paper aims to determine how relationship quality can influence company performance in the business- to-business setting of the automotive wholesalers and car dealers. Building on prior research and the results of focus study, we propose relationship quality as a higher construct comprising trust, respect, openness and commitment. The mail survey method was chosen for data collection and the studies were carried out in Poland and Brazil. The results show coexistence of a high level of relationship quality and very good company performance, both in Poland and Brazil, however the entities in Poland assess the quality of the relationship significantly higher than companies in Brazil. (original abstract)

Celem artykułu jest ustalenie, w jakim zakresie jakość relacji rozwijanych w obszarze B2B może wpływać na wyniki dystrybutora motoryzacyjnego oraz dealerów samochodowych. Na podstawie wyników poprzednich badań oraz przeprowadzonych badań fokusowych zaproponowano konstrukcję jakości relacji jako zagregowanego miernika obejmującego zaufanie, szacunek, otwartość oraz zaangażowanie. Pomiaru jakości relacji łączących analizowane podmioty dokonano w wyniku badań ankietowych, przeprowadzonych w formie elektronicznej. Badania wykonano w Polsce i Brazylii. Wyniki wskazują, że w obu analizowanych krajach, przy wysokim poziomie jakości relacji biznesowych przedsiębiorstwa osiągają bardzo dobre rezultaty. Jednocześnie podmioty w Polsce oceniają jakość relacji biznesowych znacznie wyżej niż przedsiębiorstwa brazylijskie. (abstrakt oryginalny)

Słowa kluczowe

EN

Business to Business (B2B); Automotive industry; Enterprises study; Questionnaire survey; Research results

PL

Rynek instytucjonalny; Przemysł motoryzacyjny; Badanie przedsiębiorstw; Badania ankietowe; Wyniki badań

• Czasopismo: Problemy Zarządzania
• Rocznik: 2017
• Numer: vol. 15, nr 3 (70), cz. 2 Polish-Brazilian Experiences in Economy and Management: Recent Trends
• Strony: 76--87

Twórcy

autor

Łukasz Małys

• Poznań University of Economics and Business

autor

Justyna Światowiec-Szczepańska

• Poznań University of Economics and Business

autor

Michał Zdziarski

• University of Warsaw

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Identyfikatory

DOI

10.7172/1644-9584.70.5