Effectiveness of Reciprocal Rule in Tourism: Evidence from a City Tourist Restaurant

• Autorzy: Michał Żemła , Anastasiya Gladka
• Języki publikacji: EN

Abstrakty

EN

The paper concerns the phenomena of reciprocal exchange which is know in social relations since ages and also used in business relations. Reciprocity is also a popular tool in tourism business. Presented research were conducted in a form of experiment in one of restaurants in Cracow city center. It was found that a small gift from a waiter (a chewing gum) lead to an increase in tips. Surprised and feeling grateful customers decided to leave a bigger tips than usually.(author's abstract)

Słowa kluczowe

EN

Effectiveness; Tourism

PL

Efektywność; Turystyka

• Czasopismo: European Journal of Service Management
• Rocznik: 2016
• Tom: 17
• Numer: nr 1
• Strony: 57--63

Twórcy

autor

Michał Żemła

• Pedagogical University of Cracow, Cracow, Poland

autor

Anastasiya Gladka

• Andrzej Frycz Modrzewski University of Cracow, Poland

Bibliografia

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Identyfikatory

DOI

10.18276/ejsm.2016.17/1-08