Distribution Strategies of Kitchen Furniture Manufacturers

• Autorzy: Wojciech Lis , Joanna Ochman-Nowicka
• Języki publikacji: EN

Abstrakty

EN

Demand and supply analysis of the Polish furniture branch indicates high consumer market saturation and ferocious competition between the local and foreign manufacturers. At present, with high availability of material base and production technologies, as well as above-the-line timber substitution, the very basic problem of furniture manufacturers is an effective market fulfilment and taking control over the market segments. Distribution activities taken up by furniture companies within their complex development strategies are of valid importance, influencing both effectiveness of winning the recipients and accomplishing economic effects. The analysis carried out, includes the kitchen furniture sector. Its subject structure and legally-organizational diversification has been characterized. Following deliberations have also been concentrated on distribution strategies as a marker for adopting the kitchen furniture manufacturers in terms of European Union economy. Model channels of distribution as well as wholesale and retail forms of trade have been presented. (original abstract)

Słowa kluczowe

EN

Furniture industry; Furniture market; Distribution channels; Distribution strategies

PL

Przemysł meblarski; Rynek meblarski; Kanały dystrybucji; Strategie dystrybucji

• Czasopismo: Intercathedra
• Rocznik: 2005
• Numer: nr 21
• Strony: 67--70

Twórcy

autor

Wojciech Lis

• Agricultural University of Poznań

autor

Joanna Ochman-Nowicka

• Agricultural University of Poznań

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