The Sixth Estate - the Rule of Algorithms

• Autorzy: Roman Batko , Jan Kreft

Warianty tytułu

Szósta władza - rządy algorytmów

• Języki publikacji: EN

Abstrakty

EN

On the basis of the analysis of numerous texts and social phenomena in which the hermeneutical method is applied, we would like to present the following article on a phenomenon that can be observed in new media. We have referred to the phenomenon as the Sixth Estate, the rule of algorithms. Nowadays, digital mechanisms applied for selecting contents, controlling consumer and political behaviour reach far beyond the limit of a marginal phenomenon, and they readily join the mainstream. With the appearance of the Sixth Estate, some other phenomena can be observed, such as mythologisation of abstruse digital mechanisms which interact with a human being, and network cyborgisation. "The rule of algorithms" emphasises the role, or to put it more precisely, the growing hegemony of new media organisations and software developers who work for them, and the will to conquer new fields which have so far seemed to be the bastions of human activities, as it is in the case of the "robo-recruiting" that has just appeared. (original abstract)

W artykule, na podstawie przeprowadzonych hermeneutyczną metodą analiz tekstów i fenomenów społecznych, przedstawiamy rodzące się zjawisko w nowych mediach, a mianowicie coś, co nazwaliśmy The Sixth Estate - władzę algorytmów. Stosowane dzisiaj cyfrowe mechanizmy doboru treści, sterowania zachowania konsumpcyjnymi i politycznymi ludzi przekraczają granicę zjawiska marginalnego i wchodzą do mainstreamu. Równocześnie rodzeniu się The Sixth Estate towarzyszą takie zjawiska, jak mitologizowanie niezrozumiałych mechanizmów cyfrowych, które wchodzą w interakcje z człowiekiem, a także cyborgizacji sieci. "Władza algorytmów", podkreśla rolę, a lepiej by powiedzieć coraz większą hegemonię organizacji nowomedialnej i pracujących dla niej programistów, a także chęć zawłaszczania coraz to nowych obszarów, do niedawna wydawać się mogło, bastionów ludzkiej aktywności, jak ma to miejsce w przypadku rodzącego się właśnie "robo recruiting'u". (abstrakt oryginalny)

Słowa kluczowe

EN

Algorithms; Text analysis; Media

PL

Algorytmy; Analiza tekstu; Media

• Czasopismo: Problemy Zarządzania
• Rocznik: 2017
• Numer: vol. 15, nr 2 (68), cz. 2 Historia organizacji: inspiracja - brzemię - ostrzeżenie
• Strony: 190--209

Twórcy

autor

Roman Batko

• Jagiellonian University, Cracow, Poland

autor

Jan Kreft

• Jagiellonian University, Cracow, Poland

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Identyfikatory

DOI

10.7172/1644-9584.68.11