Innowacja instytucjonalna w warunkach transformacji otoczenia

• Autorzy: Agnieszka Dziubińska

Warianty tytułu

The Institutional Innovation in Terms of Transition of the Environment

• Języki publikacji: PL

Abstrakty

Rozwój działalności biznesowej w otoczeniu rynków wyłaniających się stanowi wyzwanie dla wielu przedsiębiorstw stosujących tradycyjne strategie. Częściowo jest to spowodowane tzw. ograniczeniami instytucjonalnymi. W konsekwencji tego dopasowane do filozofii rynków dojrzałych modele biznesowe mogą wymagać rekonfiguracji. Konieczna jest identyfikacja morfologii otoczenia, która może okazać się trudna dla przedsiębiorstw spoza danego rynku. Dodatkowym aspektem, który należy wziąć pod uwagę jest fakt, że transformacja instytucjonalna powoduje, iż otoczenie jest bardzo zmienne, co pociąga za sobą konieczność ciągłej rewizji założeń dotyczących konfiguracji źródeł wyników firmy. Celem autorki jest określenie roli instytucji rynków wyłaniających się w replikacji lub innowacji modelu biznesu. W realizacji postawionego celu wykorzystane zostaną wyniki własnych badań, zrealizowanych na podstawie metod jakościowych (case study). Uogólnione wnioski posłużą do sformułowania wytycznych w radzeniu sobie przedsiębiorstw w warunkach niepewności otoczenia. (abstrakt oryginalny)

EN

The development of business activity in the emerging market environment poses a challenge for many enterprises applying traditional strategies. It is partly due to the so called institutional voids. As a result, business models adjusted to mature market philosophy may require reconfiguration. An essential condition is identification of environment morphology which may turn out to be difficult for enterprises from outside a particular market. An additional aspect which should be taken into consideration is the fact that institutional transformation makes the environment highly volatile, which entails the need for continuous review of assumptions regarding the configuration of sources of company's performance. The objective of this article is to determine the role of emerging market institutions in replication or innovation of a business model. For the purposes of realisation of the objective set the results of author's own studies conducted on the basis of qualitative methods (case study) will be used. Generalised conclusions will be used to formulate guidelines for enterprises explaining how to manage in the conditions of uncertain environment. (original abstract)

Słowa kluczowe

PL

Przedsiębiorczość; Inwestycje; Modele biznesowe

EN

Entrepreneurship; Investment; Business models

• Czasopismo: Studia i Materiały / Wydział Zarządzania. Uniwersytet Warszawski
• Rocznik: 2017
• Numer: nr 2, cz. 1
• Strony: 48--59

Twórcy

autor

Agnieszka Dziubińska

• Uniwersytet Ekonomiczny w Katowicach

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Identyfikatory

DOI

10.7172/1733-9758.2017.24.5