Wood Consumption as a Subject of Market Analysis - Issues of Methodology and Practice

• Autorzy: Ewa Ratajczak , Aleksandra Szostak
• Języki publikacji: EN

Abstrakty

EN

In the market economy, market analyses have become a key instrument for defining the competitive position of industries, sectors and enterprises and a commonly used basis for formulating their marketing strategies. As regards the wood market, as is the case in many other branches, there is a relatively abundant foreign and national empirical documentation, however, most of the achievements in this field are rather cyclic and fragmentary than scientific in nature. The purpose of this work is to suggest a new methodology for estimating and analyzing the consumption of wood and wood materials across a range of applications. The proposed method relies on a set of model indicators of net wood material consumption in the finished products (end-use). The method requires the determination of the model shares of each material in main wood products and of estimates of the quantitative consumption of individual materials in representative finished products.(original abstract)

Słowa kluczowe

EN

Market analysis; Wood industry; Wood market

PL

Analiza rynku; Przemysł drzewny; Rynek drzewny

• Czasopismo: Intercathedra
• Rocznik: 2005
• Numer: nr 21
• Strony: 116--119

Twórcy

autor

Ewa Ratajczak

• Wood Technology Institute, Poznań, Poland

autor

Aleksandra Szostak

• Wood Technology Institute, Poznań, Poland

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