Managers' Perceptions about the Importance of Psychic Distance in the Process of Companies' Internationalization - Company G Case

• Autorzy: Aleksandra Olejnik-Nizielska
• Języki publikacji: EN

Abstrakty

EN

This paper provides insights and evidence related to the role of the psychic distance factors in the process of Polish companies' internationalization. Psychic distance is a concept widely used in international business as well as international marketing and management literature to assess differences in culture, economic and political systems as well as differences in mentality and geographic distance. Research objectives of this article are to identify the impact of these differences on main decisions of Polish managers connected with engagement in international business activity (on the example of the case of company G). In the first part of the article the concept of psychic distance is presented, this part of the article is based on the critical literature overview. The second, empirical part of the article presents the case of Polish company internationalizing its activity (depth interview with manager and internal data of company under research). The value of the article constitutes the uninhibited responses of manager and his individual perceptions of psychic distance. Manager representing company G perceives psychic distance among home and host markets of his activity; however psychic distance is not treated as barrier of internationalization.(original abstract)

Słowa kluczowe

EN

Business psychology; Company on the international market; Manager; Decision making; Internationalization; Case study

PL

Psychologia biznesu; Przedsiębiorstwo na rynku międzynarodowym; Menedżer; Podejmowanie decyzji; Internacjonalizacja; Studium przypadku

• Czasopismo: Przedsiębiorczość i Zarządzanie
• Rocznik: 2018
• Numer: t. 19, z. 2, cz. 1 Uwarunkowania internacjonalizacji przedsiębiorstw w dobie gospodarki przedsiębiorczej
• Strony: 231--238

Twórcy

autor

Aleksandra Olejnik-Nizielska

• Uniwersytet Ekonomiczny w Katowicach

Bibliografia

• Beckerman W. (1956), Distance and the Pattern of Inter- European Trade, "The Review of Economics and Statistics", No. 38(1), pp. 31-40.
• Dow D., Larimo J. (2011), Disentangling the roles of international experience and distance in establishment mode choice, "Management International Review", No. 51(3), pp. 321-355.
• Evans J., Treadgold A., Mavondo F. (2000). Explaining export development through Psychic Distance, "International Marketing Review", No. 17(2), pp. 164-168.
• Ghemawat P. (2001), Distance still matters. The hard reality of global expansion, "Harvard Business Review", No. 97(8), pp. 137-147.
• Hakanson L., Dow D. (2012), Markets and Networks in International Trade: On the Role of Distances in Globalization, "Management International Review", No. 52, pp. 761-780.
• Johanson J., Vahlne J.E. (1977), The Internationalisation Process of a Firm: A Model of Knowledge Development and Increasing Foreign Markets Commitments, "Journal of International Business Studies", No. 8(1), pp. 23-32.
• Johanson J., Wiedersheim P.F. (1975), The Internationalisation of the Firm: Four Swedish Cases, "Journal of Management Studies", No. 12(3), pp. 305-322.
• Nordman E.R., Tolstoy D. (2014), Does relationship psychic distance matter for the learning process of internationalizing SMSes?, "International Business Review", No. 23(1), pp. 23-37.
• Miles M.B., Huberman A.M. (2000). Analiza danych jakościowych, Trans Humana, Białystok, pp. 28 -29.
• O'Grady S., Lane H.W. (1996), The psychic distance paradox, "Journal of International Business Studies", No. 27(2), pp. 309-333.
• Slangen A., Beugelsdijk S., Hennart J.F. (2011). The Impact of Cultural Distance on Bilateral Arm's Length Exports. An International Business Perspective, "Management International Review", No. 51, pp. 875-896.
• Sousa C.M.P., Lages L.F. (2011), The PD scale: a measure of psychic distance and its impact on international marketing strategy, "International Marketing Review", No. 28(2), pp. 201-222.
• Zaheer S., Schomaker M., Nachum L. (2012), Distance without direction: Restoring credibility to a much - loved construct, "Journal of International Business Studies", No. 43, pp. 18-27.