Evolution of Male Self-expression : the Socio-economic Phenomenon as Seen in Japanese Men's Fashion Magazines

• Autorzy: Mariusz Kostrzewski , Wojciech Nowak

Warianty tytułu

Ewolucja męskiego autowizerunku : socjologiczno-ekonomiczne zjawisko dostrzeżone w japońskich magazynach o modzie męskiej

• Języki publikacji: EN

Abstrakty

EN

Visual aesthetics represented in Western media by the name of "Japanese style", is presented from the point of view of women's fashion, especially in the realm of pop-culture. The resources available for non-Japanese reader rarely raise the subject of Japanese men's fashion in the context of giving voice to self-expression by means of style and clothing. The aim of this paper is to supplement the information on the socio-economic correlation between the Japanese economy, fashion market, and self-expression of Japanese men, including their views on masculinity and gender, based on the profile of Japanese men's fashion magazines readers. The paper presents six different fashion styles indigenous to metropolitan Japan, their characteristics, background and development, emphasizing the connections to certain lifestyle and socio-economic occurrences, resulting in an emergence of a new pattern in masculinity - the herbivorous man, whose requirements and needs are analyzed considering his status in the consumer market and society. (original abstract)

Znana z mediów estetyka wizerunku, określana mianem "japońskiego stylu", na Zachodzie koncentruje się w głównej mierze na płci żeńskiej. W zachodniej literaturze niewiele treści traktuje natomiast o japońskim mężczyźnie w kontekście jego podejścia wobec świadomego wizerunku. Celem tego artykułu jest uzupełnienie informacji na temat społeczno-ekonomicznej korelacji między japońską gospodarką, rynkiem mody a ewolucją wizerunku japońskiego mężczyzny, w tym jego poglądem na męskość i płeć, w oparciu o profil japońskich magazynów męskich o modzie. W artykule przedstawiono sześć różnych stylów mody charakterystycznych dla metropolii w Japonii, ich cechy, tło i rozwój, podkreślając związki z pewnym stylem życia i wydarzeniami społeczno-gospodarczymi, czego wynikiem jest pojawienie się̨ nowego wzoru męskości sōshoku danshi. Wymagania i potrzeby dotyczące tego wzoru są analizowane, biorąc pod uwagę̨ jego status na rynku konsumenckim i w społeczeństwie. (abstrakt oryginalny)

Słowa kluczowe

EN

Culture; Consumer preferences

PL

Kultura; Preferencje konsumenta

• Czasopismo: Economic and Environmental Studies
• Rocznik: 2018
• Numer: nr 1
• Strony: 211--248

Twórcy

autor

Mariusz Kostrzewski

• Warsaw University of Technology, Poland

autor

Wojciech Nowak

• Copernicus University in Toruń, Poland

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Identyfikatory

DOI

10.25167/ees.2018.45.13