Multi-Level Marketing. Features and controversy

• Autorzy: Justyna Kaźmierczak , Artur Łabuz
• Języki publikacji: EN

Abstrakty

EN

Multi-Level Marketing is a kind of novelty in the business reality. The greatest popularity gained in Western countries, where it functions as a kind of hybrid method in distribution of the goods with the design of the sales network. It is one of the most secure business models. In Poland the awareness of this type of activity is still small and remains a wide spectrum of scientific research. This situation has led to the creation of this article. The aim of the publication is to highlight the problems of Multi-Level Marketing, an indication of the essence of this phenomenon, and show how far is different than traditional marketing. The article presents the system of functioning of this kind of business, how it works a system of charging commissions and indicated a practical example of this system. Considerations based on literature studies and case studies.(original abstract)

Słowa kluczowe

EN

Marketing; Business models; Multilevel marketing; Commission

PL

Marketing; Modele biznesowe; Marketing wielopoziomowy; Prowizja

• Czasopismo: Annals of Marketing Management & Economics
• Rocznik: 2018
• Tom: 4
• Numer: nr 1
• Strony: 25--34

Twórcy

autor

Justyna Kaźmierczak

• University of Szczecin, Poland

autor

Artur Łabuz

• University of Szczecin, Poland

Bibliografia

• Blanchard A., 1993. Twoja niezależność finansowa poprzez Network Marketing (Your financial independence through Network Marketing) [in Polish], Wydawnictwo Profesjonalnej Szkoły Biznesu, Kraków.
• Dąbek K., 2012. Akwizytorom dziękujemy (Canvassers are unwelcome) [in Polish], Forbes 7. Failla d., 1996. Podstawy marketingu sieciowego (Basics of Multi-Level Marketing) [in Polish], MLM International Polska, Łódź.
• Gregor B., Wadlewski A.A., 2013. Multi-Level Marketing jako model biznesu (Multi-Level Marketing as a business model) [in Polish], Marketing instytucji naukowych i badawczych, 1(7), March.
• King C.W., Robinson J.W., 2000. The New Professionals: The Rise of Network Marketing As the Next Major Profession, Prima Publishing, Soho.
• Lenar P., 2013. MLM - Profesjonalny Marketing Sieciowy. Sposób na sukces w biznesie (MLN - Professional Multi Level Marketing. The way to success in business) [in Polish], Wydawnictwo Helion, Gliwice.
• Otto J., 2004. Marketing relacji, Koncepcja i stosowanie (Relation markeitng, concept and application) [in Polish], Wydawnictwo C.H Beck, Warszawa.
• Warzecha A., 2010. Zastosowanie MLM (Application of MLM) [in Polish], Ekonomika i Organizacja Przedsiębiorstwa, 2, 28-37.
• Warzecha A., 2012. Multi-level Marketing w gospodarce wolnorynkowej (Multi-Level Marketing in the free market economy) [in Polish], 4Media Publisher Wydawnictwo Prasowe, Sosnowiec.
• WWW 1. Pajęczyna sekt ekonomicznych, retrived from http://www.duszpasterstwotalent.pl/pajeczyna- sekt-ekonomicznych-2/ [accessed: 15.06.2017].
• WWW 2. Raport o niektórych zjawiskach związanych z działalnością sekt w Polsce, MSWiA, retrived from https://mswia.gov.pl/ftp/pdf/raport_o_sektach.pdf [accessed: 15.06.2017].