The value of crowdsourcing for creative clusters development

• Autorzy: Bogusław Bembenek , Katarzyna Kowalska
• Języki publikacji: EN

Abstrakty

EN

The article consists of three integral parts. It characterises the essence of the functioning of creative clusters, the concept of open innovation and crowdsourcing strategic dimension. Considerations presented in the article are focused on the importance of crowdsourcing in the development of creative clusters. The problem of using crowdsourcing to solve complex problems can be evaluated with multiple levels and multiple perspectives. The authors emphasise that this model of communication between cluster members and external stakeholders allows the use of internal and external resources of creativity in the process of co-creation of positive changes, including innovations (e.g. entrepreneurial solutions to local and global new challenges). They indicate that the implementation of the crowdsourcing in creative clusters can have both, a commercial dimension, where new business projects are the result of the transfer of knowledge, and a non-commercial one, for instance, a wider use of this concept in the development of creative spaces. It was stressed that innovativeness is one of the attributes of entrepreneurial orientation of clusters. Moreover, the key barriers to development of open innovation within a cluster environment are different problems related to intellectual property. The article is based on theoretical research (literature review) and on desk research. Considerations contained herein are conceptual and provide a starting point for further research on the impact of crowdsourcing on the open innovation process within creative clusters. (original abstract)

Słowa kluczowe

EN

Management; Creativity; Innovations

PL

Zarządzanie; Kreatywność; Innowacje

• Czasopismo: Acta Innovations
• Rocznik: 2016
• Numer: nr 21
• Strony: 13--25

Twórcy

autor

Bogusław Bembenek

• Rzeszow University of Technology, Poland

autor

Katarzyna Kowalska

• Warsaw School of Economics, UNIMOS

Bibliografia

• Chuluunbaatar E., Ding-Bang Luh O., Kung S.-F., The role of cluster and social capital in cultural and creativeindustries development, Procedia - Social and Behevioral Sciences, vol. 109 (2014), pp. 552-557.
• Namyślak B., Creative clusters In Poland, Barometr Regionalny, vol. 11, no. 2 (2013), pp. 25-31.
• Dervojeda K., Nagtegaal F., Lengton M., Creative industries. Analysis of industry-specific framework conditions relevant for the development of world-class clusters, PwC, Luxembourg, 2013.
• Zheng J., Chan R., The impact of 'creative industry clusters' on cultural and creative industry development in Shanghai, City, Culture and Society, vol. 5 (2014), pp. 9-22.
• Foord J., Strategies for creative industries: an international review, Creative Industries Journal 2008, vol. 1, no. 2, pp. 91-113.
• Turok I., Cities, clusters and creative industries: the case of film and television in Scotland, European Planning Studies 2003, vol. 11, no. 5, pp. 549-565.
• Leitao J., Open innovation clusters: the case of Cova da Beira Region (Portugal), Munich Personal RePEc Archive, no. 488 (2006), Covilha.
• Szultka S. (ed.), Kreatywny łańcuch - powiązania sektora kultury i kreatywnego w Polsce, Instytut Badań nad Gospodarką Rynkową, Gdańsk, 2014.
• Klasik A., Budowanie i promowanie kreatywnej aglomeracji miejskiej, AE Forum, no. 27 (2008), pp. 12-15.
• Boix R., Lazzeretti L., Hervas J.L., De Miguel B., Creative clusters in Europe: a microdata approach, ERSA 2011, http://www-sre.wu.ac.at/ersa/ersaconfs/ersa11/e110830aFinal00471.pdf [access: 1.11.2016].
• Newbigin J., Kreatywna gospodarka: przewodnik dla początkujących, British Council, Londyn, 2010.
• Chapain C., Cooke P., De Propris L., MacNeill S., Mateos-Garcia J., Creative clusters and innovation: putting creativity on the map, NESTA, London 2010, https://www.nesta.org.uk/sites/default/files/creative_clusters_and_innovation.pdf.
• Yu W., Hong J., Zhu Y., Marinova D., Guo X., Creative industry clusters, regional innovation and economic growth in China, Regional Science Policy & Practice, vol. 6, no. 4 (2014), pp. 329-348.
• Murovec N., Kavas D., Cerar A., Clustering, analysis and challenges of the creative industries in Slovenia, Institute for Economic Research, Working Paper, no. 62 (2012).
• Knop L., Olko S., Crises in the cluster life-cycle, Knowledge as business opportunity. Proceedings of the Management, Knowledge and Learning International Conference, International School for Social and Business Studies, Celje 2011, pp. 355-364.
• Handayani N.U., Cakravastia A., Diawati L., Bahagia N., A conceptual assessment model to identify phase of industrial cluster life cycle in Indonesia, Journal of Industrial Engineering and Management, vol. 5, no. 1 (2012), pp. 198-228.
• Evans G.L., From cultural quarters to creative clusters - creative spaces in the new city economy, in: The sustainability and development of cultural quarters: international perspectives, ed. M. Legner, Stockholm, 2009, pp. 32-59.
• Markova B., Creative clusters in the Czech Republic - strategy for local development or fashionable concept?, Moravian Geographical Reports, no. 1, vol. 22 (2014), pp. 44-50.
• Olko S., Rola klastrów w przemysłach kreatywnych w rozwoju miast, [in:] Gospodarka lokalna w teorii i praktyce, ed. R. Brol, A. Raszkowski, A. Sztando, Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, nr 391 (2015), pp. 175-182.
• Gu X., Cultural industries and creative clusters in Shanghai, City, Culture and Society, vol. 5 (2014), pp. 123-130.
• Knop L., Macełko M., Mendel I., Klastry kreatywne we współczesnych polskich realiach, Organizacja i Zarządzanie, no. 4 (2011), pp. 63-81.
• Huang F., Rice J., Does open innovation work better in regional clusters? Australasian Journal of Regional Studies, vol. 19, no. 1 (2013), pp. 85-120.
• Chesbrough H., From open sciences to open innovation, Science Business Publishing, Brussels 2015.
• Lazzarotti V., Manzini R., Different models of open innovation: a theoretical framework and an empirical study, [in:] Open innovation research, management and practice, ed. J. Tidd, Imperial College Press, London 2014, pp. 15-38.
• Wikhamn B.R., Wikhamn W., Structuring of the open innovation field, Journal of Technology Management & Innovation 2013, vol. 8, no. 3, pp. 173-185.
• Savitskaya I., Salmi P., Torkkeli M., Barriers to open innovation: case China, Journal of Technology Management & Innovation, vol. 5, no. 4 (2010), pp. 10-21.
• Perkowski M., Rynkiewicz S., Innowacje w klastrach. Jak chronić własność intelektualną?, PARP, Warszawa, 2011.
• Santos A.B., Open innovation in clusters: the Portuguese case, Munich Personal RePEc Archive, no. 70032 (2015), Lisbon.
• Achiche S., Howard T.J., Astvaldsdottir A., Andersen O., McAloone T.C., Open innovation practices in a cluster context: a Medicon Valley case study, [in:] Proceedings of DESIGN 2012, the 12th International Design Conference, ed. D. Marjanovic, M. Storga, N. Pavkovic, N. Bojcetic, University of Zagreb, Dubrovnik, 2012, pp. 151-160.
• West J., Gallagher S., Challenges of open innovation: the paradox of firm investment in open-source software, R&D Management 2006, vol. 36, no. 3, pp. 319-331.
• Agafonovas A., Alonderiene R., Value creation in innovations crowdsourcing. Example of creative agencies, Organizations and Markets in Emerging Economies, vol. 4, no. 1 (2013), pp. 72-103.
• Hossain M., Crowdsourcing in business and management disciplines: an integrative literature review, Journal of Global Entrepreneurship Research, vol. 5, no. 21 (2015), pp. 1-19.
• Estelles-Arolas E., Ladron de Guevara F.G., Towards an integrated crowdsourcing definition, Journal of Information Science, vol. 38, no. 2 (2012), pp. 189-200.
• Brabham D.C., Crowdsourcing as a model for problem solving, Convergence: The international Journal of Research into New Media Technologies, vol. 14, no. 1 (2008), pp. 75-90.
• Blohm I., Leimeister J.M., Krcmar H., Crowdsourcing: how to benefit from (too) many great ideas, MIS Quarterly Executive, no. 4, vol. 12 (2013), pp. 199-211.
• Marjanovic S., Fry C., Chataway J., Crowdsourcing based business models: in search of evidence for innovation 2.0, Science and Public Policy, vol. 39, no. 3 (2012), pp. 318-332.
• Schemmann B., Herrmann A.M., Chappin M.M., Heimeriks G.J., Crowdsourcing ideas: involving ordinary users in the ideation phase of new product development, Research Policy, vol. 45 (2016), pp. 1145-1154.
• Bauer R.M., Gegenhuber Th., Crowdsourcing: global search and the twisted roles of consumers and producers, Organization, vol.22, no. 5 (2015), pp. 661-681.
• Krawiec W., Effective project crowdsourcing - evidence, guidance for companies - case studies, Organizacja i Kierowanie, nr 4 (2014), pp. 101-114.
• Gabison G.A., Understanding crowdfunding and its regulations. How can crowdfunding help ICT innovation?, Office of the European Union, Luxembourg, 2015.
• Prahalad C.K., Ramaswamy V., Co-creation experiences: the next practice in value creation, Journal of Interactive Marketing, vol. 18, no. 3 (2004), pp. 5-14.
• Kościelniak H., Brendzel-Skowera K., Crowdsourcing in management organizations, Zeszyty Naukowe Wyższej Szkoły Humanitas. Zarządzanie, nr 2 (2014), pp. 145-154.
• Zlodi G., Ivanjko T., Crowdsourcing digital cultural heritage, NFuture2013: Information Governance, no. 4 (2013), pp. 199-207.
• Kern R., Dynamic quality management for cloud labor services, Springer International Publishing, Heidelberg, 2014.
• Whitla P., Crowdsourcing and its application in marketing activities, Contemporary Management Research, vol. 5, no. 1 (2009), pp 15-28.
• Mironiuc A., Crowdsourcing for the creative industry, New Media & Digital Culture, University of Amsterdam, http://mastersofmedia.hum.uva.nl/blog/2014/09/10/crowdsourcing-for-the-creativeindustry/, [access: 7.11.2016].
• Szultka S. (ed.), Klastry w sektorach kreatywnych - motory rozwoju miast i regionów, PARP, Warszawa, 2012.
• https://www.innocentive.com/, [access: 7.11.2016].
• Pasikowska-Schnass M., Crowdsourcing and crowdfunding in the cultural and creative sectors, European Parliamentary Research Service Blog, https://epthinktank.eu/2016/02/24/crowdsourcing-andcrowdfunding-in-the-cultural-and-creative-sectors/, [access: 1.11.2016].
• Hofmokl J., Tarkowski A., Bednarek-Michalska B., Siewicz K., Szprot J., Przewodnik po otwartej nauce, Wyd. Interdyscyplinarne Centrum Modelowania Matematycznego i Komputerowego Uniwersytetu Warszawskiego, Warszawa, 2009.
• Deloitte, The three billion enterprise crowdsourcing and the growing fragmentation of work, Deloitte LLP, London 2016.
• Chatterjee S., Khandekar P., Kumar B.V., Reimagining enterprise innovation through crowdsourcing, White Paper, TCS, 2014,http://www.tcs.com/SiteCollectionDocuments/White Papers/Reimagining-enterpriseinnovation-crowdsourcing-1114-1.pdf [access: 5.11.2016].
• Radziszewska A., Crowdsourcing as a form of utilizing virtual communities innovation, Contemporary Management, no. 2 (2013), pp. 180-189.
• Chwiałkowska A., Crowdsourcing as a customer relationship building tool, Journal of Positive Management, vol. 3, no. 1 (2012), pp. 18-32.