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2018 | t. 19, z. 2, cz. 2 Handel zagraniczny i międzynarodowa polityka gospodarcza | 305--315
Tytuł artykułu

Individual Customers Towards Technological Changes in the Financial Sector in German Speaking Countries: an Empirical Study

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Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
Nowadays the widespread use of free-of-charge information and communication technologies (ICT) make some products more accessible in the financial sector. Thus, current and prospective customers are given new tools to share information and to rate financial offers. However, there are noticeable differences in how consumers adapt to ICT. The main aim of the paper is to indicate changes in customer preferences with regard to the aforementioned sector of the economy. The study emphasizes the major advantages and disadvantages of traditional and modern tools, as perceived by clients. The centerpiece of the article is based on the authors' empirical research focused on some new challenges faced by financial institutions, which occur in a dynamic market environment. The survey draws on a sample of 4034 bank customers. While transparency and loyalty are still recognized by clients as the major attributes of banks, the paper shows that present clients become much more critical and demanding. They prefer a customized offer. (original abstract)
Twórcy
  • University of Gdansk, Poland
autor
  • YES investmedia GmbH
Bibliografia
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Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171523153

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