Implicit Price Estimation of Quality Attributes Influencing Rice Prices and Choice Decisions of Consumers in Nigeria

• Autorzy: Uchenna Obih , Lloyd J. S. Baiyegunhi

Warianty tytułu

Szacowanie cen atrybutów jakościowych wpływających Na ceny ryżu i wybory dokonywane przez konsumentów W Nigerii

• Języki publikacji: EN

Abstrakty

EN

Consumers' preference for imported rice brands in Nigeria has been largely due to differences in the quality attributes of local and imported rice brands. This paper presents the findings of a study conducted in the Federal Capital Territory (FCT), Nigeria to determine the relative importance and prices consumers pay for rice quality attributes. Hedonic model was estimated using 2014 dataset collected from a survey of 460 rice consumer households. The results showed that the household respondents paid an average price of NGN10,416 ($53) and NGN7,567 ($38) for a 50 kg bag of imported and local rice brands respectively. Quality attributes contribute about 48-52% of the prices consumers paid for rice. High swelling capacity, whiter after-cook color, neatness, and grains separateness mostly influence market prices of imported rice in Nigeria as consumers would pay an average of additional NGN326 ($1.65), NGN320 ($1.60), NGN158 ($0.80) and NGN122 ($0.61) respectively on these quality attributes in order to avoid local rice. These indings present rice breeders, processors and marketers with investment challenges as well as opportunities of which the implications for designing quality improvement and marketing policies and programmes for the development of Nigeria's rice industry were discussed. (original abstract)

Fakt, że nigeryjscy konsumenci preferują marki ryżu importowanego, wynika przede wszystkim z różnic jakościowych pomiędzy markami lokalnymi i zagranicznymi. W niniejszym artykule przedstawiono wnioski z badania przeprowadzonego w Federalnym Terytorium Stołecznym Nigerii w celu ustalenia względnej istotności atrybutów jakościowych ryżu oraz obliczenia cen płaconych przez konsumenta z tego tytułu. Model hedoniczny został oszacowany na podstawie zestawu danych z 2014 r. zebranych w ramach ankiety, która objęła 460 gospodarstw domowych będących konsumentami ryżu. Jak wykazały wyniki, respondenci z gospodarstw domowych płacili średnio 10 416 NGN (53 USD) za pięćdziesięciokilogramowy worek ryżu marki zagranicznej oraz 7 567 NGN (38 USD) za taką samą ilość ryżu marki lokalnej. Udział atrybutów jakościowych w cenie płaconej przez konsumentów za ryż waha się od 48% do 52%. Wysoka zdolność do pęcznienia, bielsza barwa po ugotowaniu, czystość i niesklejające się ziarna to czynniki, które w najwyższym stopniu wpływają na ceny rynkowe importowanego ryżu w Nigerii. Konsumenci są skłonni dopłacić średnio 326 NGN (1,65 USD), 320 NGN (1,60 USD), 158 NGN (0,80 USD) i 122 NGN (0,61 USD) za powyższe atrybuty jakościowe (w podanej kolejności). Dla rolników uprawiających ryż, zakładów przetwórczych i sprzedawców ryżu oznacza to zarówno wyzwania dotyczące inwestycji, jak i nowe możliwości. Niniejsze rozważania dotyczą tego, w jaki sposób sytuacja ta może oddziaływać na doskonalenie jakości oraz opracowywanie strategii i programów marketingowych na rzecz rozwoju nigeryjskiej branży producentów ryżu. (abstrakt oryginalny)

Słowa kluczowe

EN

Product price; Quality of food products; Agriculture

PL

Cena produktu; Jakość produktów żywnościowych; Rolnictwo

• Czasopismo: Journal of Agribusiness and Rural Development
• Rocznik: 2017
• Numer: z. 3 (45)
• Strony: 639--653

Twórcy

autor

Uchenna Obih

• University of KwaZulu-Natal, Pietermaritzburg, South Africa

autor

Lloyd J. S. Baiyegunhi

• University of KwaZulu-Natal, Pietermaritzburg, South Africa

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Identyfikatory

DOI

10.17306/J.JARD.2017.00348