PL EN


Preferencje help
Widoczny [Schowaj] Abstrakt
Liczba wyników
Czasopismo
2018 | 17 | nr 1 | 33--42
Tytuł artykułu

The Marketisation of Higher Education: Symptoms, Controversies, Trends

Autorzy
Treść / Zawartość
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
Motivation: Marketisation of higher education accompanying the development of a market economy having expressed, among others, the 'imitation' of management models specific to the enterprise sector, an adaptation of the market terminology, changing roles of students and the importance of their satisfaction with the study causes still a lot of controversy in the academic community, dividing it into supporters and opponents of the current process with a strong predominance of the first group. Aim: The aim of this article is to present the arguments and opinions of supporters and opponents (deck research) and the chosen Polish university representatives (primary research) of the marketization process of higher education. In the article the results of desk research as well as the author's own research will be used.(short original abstract)
Czasopismo
Rocznik
Tom
17
Numer
Strony
33--42
Opis fizyczny
Twórcy
autor
  • Rzeszow University of Technology
Bibliografia
  • Arum, R., & Roksa, J. (2011). Academically adrift: Limited learning on college campuses. Chicago: The University of Chicago Press.
  • Barnett, R. (2011). The marketised university: defending the indefensible. In M. Molesworth, R. Scullion, & E. Nixon (Eds.), The marketisation of higher education and the student as consumer. London & New York: Routledge Taylor & Francis Group.
  • Furedi, F. (2011). Introduction to the marketisation of higher education and the student as consumer. In M. Molesworth, R. Scullion, & E. Nixon (Eds.), The marketisation of higher education and the student as consumer. Lon-don & New York: Routledge Taylor & Francis Group.
  • Gajda, A. (2009). The trials of academe the new era of campus litigation. New York: Harvard University Press.
  • Gibbs, P., (2011). Adopting consumer time and the marketing of higher education. In M. Molesworth, R. Scullion, & E. Nixon (Eds.), The marketisation of higher education and the student as consumer. London & New York: Routledge Taylor & Francis Group.
  • Gibbs, P.T. (2008). Marketeers and educationalists - two communities di-vided by time? International Journal of Educational Management, 22(3). doi:10.1108/09513540810861900.
  • GUS. (2013). Higher education institutions and their finances in 2012. Retrieved 10.03.2017 from http://stat.gov.pl.
  • GUS. (2015). Higher education institutions and their finances in 2014. Retrieved 10.03.2017 from http://stat.gov.pl.
  • Hall, H., & Witek, L. (2016). Conditions, contemporary importance and prospects of higher education marketing on the example of Polish universities. Procedia Economics and Finance, 39. doi:10.1016/S2212-5671(16)30314-8.
  • Jones-Devitt, S., & Samiei, C. (2011). From Accrington Stanley to academia? The use of league tables and student surveys to determine 'quality' in higher education. In M. Molesworth, R. Scullion, & E. Nixon (Ed.). The marketisation of higher education and the student as consumer. London & New York: Routledge Taylor & Francis Group.
  • Judson, K.M., & Taylor, S.A. (2014). Moving from marketization to marketing of higher education: the co-creation of value in higher education. Higher Education Studies, 4(1). doi:10.5539/hes.v4n1p51.
  • Kara, A., & Shields, O.W. (2004). Business student satisfaction, intentions and retention in higher education: an empirical investigation. Marketing Educator Quarterly, 3.
  • McMillan, J.J. & Cheney, G. (1996). The student as consumer: The implications and limitations of a metaphor. Communication Education, 45(1). doi:10.1080/03634529609379028.
  • Mills, M. (2007). Universities torn between two masters. Retrieved 10.03.2017 from https://www.timeshighereducation.com.
  • Ministry of Science and Higher Education. (2013). Higher education in Poland. Retrieved 10.03.2017 from https://www.nauka.gov.pl.
  • Molesworth, M., Nixon, E., & Scullion, R. (2009). Having, being and higher education: The marketisation of the university and the transformation of the student into consumer. Teaching in Higher Education, 14(3). doi:10.1080/13562510902898841.
  • Natale, S.M., & Doran, C. (2012). Marketization of education: An ethical di-lemma. Journal of Business Ethics, 105(2). doi:10.1007/s10551-011-0958-y.
  • Newman, S., & Jahdi, K. (2009). Marketization of education: Marketing, rhetoric, and reality. Journal of Further and Higher Education, 33(1). doi:10.1080/03098770802638226.
  • Norris, T. (2006). Hannah Arendt and Jean Baudrillard: pedagogy in the consumer society. Studies in Philosophy and Education, 25(6). doi:10.1007/s11217-006-0014-z.
  • Williams, G. L. (1995). The marketization of higher education: Reforms and potential reforms in higher education finance. In D.D. Dill, & B. Sporn (Eds.). Emerging patterns of social demand and University reform: Through a glass darkly. Oxford: Pergamon Press.
  • Witek, L., & Hall, H. (2016). Prosumption use in creation of cause related marketing programs through crowdsourcing. Procedia Economics and Finance, 39. doi:10.1016/S2212-5671(16)30315-X.
  • Young, J. (2002). Heidegger's later philosophy. Cambridge: Cambridge University Press.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171524997

Zgłoszenie zostało wysłane

Zgłoszenie zostało wysłane

Musisz być zalogowany aby pisać komentarze.
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.