Proces współtworzenia wartości - konceptualizacja i wybrane modele badawcze

• Autorzy: Katarzyna Dziewanowska

Warianty tytułu

The Value Co-Creation Process - Conceptualization and Selected Research Models

• Języki publikacji: PL

Abstrakty

Niniejszy artykuł ma charakter teoretyczny i jego celem jest omówienie koncepcji współtworzenia wartości w kontekście ram teoretycznych oraz prób utworzenia narzędzia badawczego. W pierwszej części artykułu zarysowano zakres definicyjny samej wartości oraz procesu jej współtworzenia, natomiast w części drugiej przedstawiono wybrane modele badawcze, które zostały poddane empirycznej weryfikacji. Konkluzją jest fakt, że specyfika wartości (jej subiektywizm i percepcyjność) oraz procesu jej powstawania pozwala wprawdzie na stworzenie ogólnych ram teoretycznych, ale nie pozwala na stworzenie uniwersalnego narzędzia pomiaru. (abstrakt oryginalny)

EN

This paper is of a theoretical nature and its purpose is to discuss the concept of value co-creation in the context of a theoretical framework and attempts to design a research tool. The first part of the paper outlines the definition of value itself and the process of its co-creation, while the second part presents selected research models that have been empirically verified. These considerations lead to a conclusion that due to intrinsic characteristics of value (subjective and perceptual nature) and the process of its co-creation, it is possible to create a general theoretical framework but not a universal measurement tool. (original abstract)

Słowa kluczowe

PL

Wartość jako kategoria nauk społecznych; Zarządzanie przez wartość; Analiza wartości; Pomiary; Teoria pomiaru

EN

Value as a category of social sciences; Management by value; Value analysis; Measurement; Theory of measurement

• Czasopismo: Studia Oeconomica Posnaniensia
• Rocznik: 2018
• Tom: 6
• Numer: nr 6 Granice marketingu
• Strony: 76--86

Twórcy

autor

Katarzyna Dziewanowska

• Uniwersytet Warszawski

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Identyfikatory

DOI

10.18559/SOEP.2018.6.6