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Liczba wyników
2018 | 18 | nr 1 | 44--57
Tytuł artykułu

SMART CITY: an Overview of the Functions of City Marketing Mobile Applications

Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
The marketing activities of cities increasingly rely on information providing applications available for smartphones, which supplement and support the information system of cities and its use. Our study aims to explore and identify application functions accessible for mobile phones that are the most essential for consumers, and to make proposals on how to optimise functions available in applications by adjusting them to consumers' needs. Customizing of applications (e.g. local governments, destination managers) are always grappling with a shortage of resources, which is a problem that the measures outlined in this study for defining optimal functions for mobile applications offer an effective solution to, thereby helping to enrich and update contents made available to locals and tourists, and to improve the quality of online services and those available on smart phones. The basic assumption of our study was that different generations of consumers manifest different consumer behaviours in this field, and therefore we analysed data from our primary research with this in mind. We introduce our results in a breakdown by generations and functions. (original abstract)
Rocznik
Tom
18
Numer
Strony
44--57
Opis fizyczny
Twórcy
autor
  • Budapest University of Technology and Economics, Hungary
  • Budapest University of Technology and Economics, Hungary
Bibliografia
  • Boros, L., Garamhegyi Á. (2009). Introduction to settlement marketing [Bevezetés a településmarketingbe]. Publishing of University of Szeged, Szeged, Hungary [original - in Hungarian].
  • Hofmeister-Tóth, Á. (2014). The basics of consumer behavior [A fogyasztói magatartás alapjai]. Akadémiai Publishing, Budapest, Hungary [original - in Hungarian].
  • Iványi, T. (2014). Investigating advanced mobile technology in city marketing [Korszerű mobiltechnológiák vizsgálata a városmarketingben]. Scientific Students' Conference study, BME GTK, Budapest, Hungary [original - in Hungarian].
  • László, É. (1998). City marketing [Városmarketing]. KGF, Szolnok, Hungary [original - in Hungarian].
  • Malhotra, N. K. (2009). Marketing research [Marketingkutatás]. Akadémiai Publishing, Budapest, Hungary [original - in Hungarian].
  • Oblinger, D., & Oblinger, J., (Eds.) (2005). Educating the NetGen. EDUCAUSE, Washington, D.C.
  • Piskóti, I. (2012). Region and settlement marketing: Marketing-oriented development, branding [Régió- és településmarketing: Marketingorientált fejlesztés, márkázás]. Akadémiai Publishing, Budapest [original - in Hungarian].
  • Piskóti, I. (2014). A holistic model for settlements marketing and good solutions to tourism [A települések marketingjének holisztikus modellje, és jó megoldásai a turizmusban]. In Turizmus és településmarketing (edt. Tózsa I.). Corvinus University Budapest, Department of Economic Geography and Futures Studies, Budapest, pp. 7-16 [original - in Hungarian].
  • Szabó, Z. (2011). Tourism and hospitality marketing [Turisztikai és vendéglátó marketing]. SZIE GTK, Gödöllő, Hungary [original - in Hungarian].
  • Szijártó, Zs. (2014). Generation and Media Research: Frameworks and Approaches [Generáció- és médiakutatás között: keretek és megközelítések]. Marketing & Management, 48(2. special issue), pp. 17-25 [original - in Hungarian].
  • Tari, A. (2010). Y generation [Y generáció]. Jaffa Publishing, Budapest [original - in Hungarian].
  • Törőcsik, M. (2011). Consumer behavior. Insight, trends, buyers [Fogyasztói magatartás. Insight, trendek, vásárlók]. Akadémiai Publishing, Budapest [original - in Hungarian].
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171528122

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