Optimal Control over the Process of Innovative Product Diffusion: The Case of Sony Corporation

• Autorzy: Viktor Oliinyk , Olga Kozmenko , Iryna Wiebe , Serhiy Kozmenko
• Języki publikacji: EN

Abstrakty

EN

The article deals with the process of distribution of an innovative product using the Bass model. Numerical characteristics of the generalized Bass model are described. The function of external influence is suggested to be approximated by means of a regression equation with respect to the price function of the product under investigation, which is also a control function. The control process is based on a mathematical apparatus under the Pontryagin maximum principle. An algorithm for determining the optimal price of products in order to obtain the maximum balance profit of the corporation is given. Selected numerical results of the corporate strategy implementation for conquering the market in 2017-2020 are offered. (original abstract)

Słowa kluczowe

EN

Innovative character; Innovation management; Forecasting

PL

Innowacyjność; Zarządzanie innowacjami; Prognozowanie

• Czasopismo: Economics & Sociology
• Rocznik: 2018
• Tom: 11
• Numer: nr 3
• Strony: 265--285

Twórcy

autor

Viktor Oliinyk

• Sumy State University, Sumy, Ukraine

autor

Olga Kozmenko

autor

Iryna Wiebe

• Sony Europe Limited, ZND Deutschland, Stuttgart, Germany

autor

Serhiy Kozmenko

• University of Customs and Finance, Dnipro, Ukraine

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Identyfikatory

DOI

10.14254/2071-789X.2018/11-3/16