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Liczba wyników
2018 | 79 nr 2 Management and Finance in a "Flat World" | 55--68
Tytuł artykułu

Reputation Risk Insurance as a New Product on the Insurance Market

Warianty tytułu
Ubezpieczenie ryzyka reputacji jako nowy produkt na rynku ubezpieczeniowym
Języki publikacji
EN
Abstrakty
EN
Corporate reputation is nowadays exposed to a number of internal and external threats. In the current information age, reputation risk is being multiplied by technological advances in the field of IT. a particular danger is the growing use of the Internet and social media. Therefore, the need to protect reputation is increasing. One way to deal with this problem is to insure the reputation risk. The purpose of the article is to present the specificity of reputation risk insurance as a new product offered for several years on the insurance market and to indicate the development prospects for this sector.(original abstract)
Reputacja przedsiębiorstwa jest obecnie narażona na wiele wewnętrznych i zewnętrznych zagrożeń. W obecnej erze informacji ryzyko reputacji jest multiplikowane przez postęp technologiczny w dziedzinie IT. Szczególne zagrożenie stanowi rosnące wykorzystanie Internetu i mediów społecznościowych. Dlatego wzrasta potrzeba ochrony reputacji. Jednym ze sposobów rozwiązania tego problemu jest ubezpieczenie ryzyka utraty reputacji. Celem artykułu jest przedstawienie specyfiki ubezpieczenia ryzyka reputacji jako nowego produktu oferowanego od kilku lat na rynku ubezpieczeniowym oraz wskazanie perspektyw rozwoju tego sektora.(abstrakt oryginalny)
Twórcy
  • Silesian University of Technology, Poland
  • Pan-European University in Bratislava
Bibliografia
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Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.ekon-element-000171529110

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