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2018 | 9 | nr 3 | 461--475
Tytuł artykułu

Agile Approach in a Transforming Organization, a Descriptive Study of Chosen Polish Companies with Rapid Revenue Growth

Treść / Zawartość
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
Research background: Recent decades may undoubtedly be deemed as a period of exceptional transformation on a global scale. One element of this transformation is the reorganization of traditional ways of business management (on all ontological levels). As a result, agile approach is increasingly often considered one of the key aspects of building the competitive advantage of a company. In this paper, agile approach is understood as the businesses' capability of responding promptly to market needs.
Purpose of the article: The aim of this paper is to present the research results on the use of agile approach in chosen organizations. More specifically, the main purpose of this article is to describe how organizations are transformed with use of the agile approach.
Methods: In accordance with the goal of the article, the organizations selected for empirical research are characterized by revenue increase levels of over 100% (such organizations undergo a dynamic transformation caused by growth), and employment ranging from 10 to 50 employees. The studied companies operate mainly in the IT industry and use technologies to organize the processes of identification and tracking of customer behaviour to a large extent. Several research methods were used in this paper: literature studies, expert interview, participant observation, and Spearman's rank correlation coefficient.
Findings & Value added: The article describes the usage level of the agile (and linear) approach in the organizational transformation (through the dynamic growth of revenues), and presents the agile approach model, which can be used as an accelerator of the business' development. In addition, the authors undertook the first (limited and unrepresentative) attempt to evaluate the use of agile approach in the context of such indicators as: communication with customers, profit increase, and minimization of the risk related to introducing a new product on the market. (original abstract)
Rocznik
Tom
9
Numer
Strony
461--475
Opis fizyczny
Twórcy
  • University School of Physical Education in Wrocław
  • University School of Physical Education in Wroclaw
Bibliografia
  • Agile manifesto. Retrieved from http://agilemanifesto.org/ (13.03.2017).
  • Berger, H., & Beynon-Davies, P., (2009). The utility of rapid application development in large-scale, complex projects. Information Systems Journal, 19(6). doi: 10.1111/j.1365-2575.2009.00329.x.
  • Blank, S., (2006). Four steps to the epiphany, successful strategies for products that win. Retrieved from https://web.stanford.edu/group/e145/cgibin/winter/drupal/upload/handouts/Four_Steps.pdf (13.03.2017).
  • Boehm, B., & Turner, R. (2004). Balancing agility and discipline: a guide for the perplexed. Boston, MA: Addison Wesley.
  • Cheng-Hsui, Chen, A. (2001). Using free association to examine the relationship between the characteristics of brand associations and brand equity. Journal of Product & Brand Management, 10(7). doi: 10.1108/10610420110410559.
  • Cooper, R. G. (2016). Agile-stage-gate hybrids. Research-Technology Management, 59(1). doi: 10.1080/08956308.2016.1117317.
  • Dikert, K., Paasivaaraa, M., & Lassenius C. (2016). Challenges and success factors for large-scale agile transformations: a systematic literature review. Journal of Systems and Software, 119.
  • Dingsøyr, T., & Moe, N. (2013). Research challenges in large-scale agile software development. SIGSOFT Software Engineering Notes, 38(5).
  • Euchner, J. (2013). What large companies can learn from startups, an interview with Eric Ries. Research-Technology Management, April-August.
  • Ignatius, A. (2016). Toward a more agile future. Harvard Business Review, 94(5).
  • Ivanov, C. I., & Avasilcăi, S. (2014). Measuring the performance of innovation processes: a balanced scorecard perspective. Procedia - Social and Behavioral Sciences, 109.
  • Kumar, V. (2008). Managing customers for profit: strategies to increase profits and build loyalty. New Jersey: Wharton School Publishing.
  • Janoskova, K., & Krizanova, A. (2017). Comparison of selected internationally recognized brand valuation methods. Oeconomia Copernicana, 8(1). doi: 10.24136/oc.v8i1.7.
  • Lean business model canvas. Retrieved from https://blog.leanstack.com/why-leancanvas-vs-business-model-canvas-af62c0f250f0
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171530016

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