Place Competition : Rethinking Tiebout Model and Theories of Creative Class and Creative City

• Autorzy: Kirill Rozhkov , Konstantin Khomucki

Warianty tytułu

Konkurowanie miejscami : przemyślenie na nowo modelu Tiebout oraz teorii kreatywnej klasy i kreatywnego miasta

• Języki publikacji: EN

Abstrakty

EN

This paper demonstrates opportunities for the development of the place marketing theory given by pure model of local expenditures (Tiebout 1956) and concepts of the creative class (Florida 2004), and creative city (Bianchini and Landry 1995). Rethinking them in marketing terms, we then analyse their limitations and show why their re-examining can support competition analysis, targeting, and marketing policy of places. In the discussion section, main directions of theoretical research in place marketing are highlighted. (original abstract)

W artykule przedstawiono możliwości rozwoju teorii marketingu miejsc, jakie daje czysty model lokalnych wydatków (Tiebout 1956), oraz koncepcji kreatywnej klasy (Florida 2004) i kreatywnego miasta (Bianchini, Landry 1995). Myśląc o nich na nowo w kategoriach marketingu, autor przeanalizował ich ograniczenia i pokazał, dlaczego ich ponowne zbadanie może wesprzeć analizę konkurencji, określanie celów i marketingową politykę miejsc. W części poświęconej dyskusji omówiono główne kierunki badań teoretycznych w marketingu miejsc. (abstrakt oryginalny)

Słowa kluczowe

EN

Territorial marketing; City; Creativity; Creative city

PL

Marketing terytorialny; Miasto; Kreatywność; Miasto kreatywne

• Czasopismo: Handel Wewnętrzny
• Rocznik: 2018
• Numer: nr 4 tom 2
• Strony: 238--249

Twórcy

autor

Kirill Rozhkov

• National Research University Higher School of Economic in Moscow

autor

Konstantin Khomucki

• National Research University Higher School of Economic in Moscow

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