PL EN


Preferencje help
Widoczny [Schowaj] Abstrakt
Liczba wyników
Czasopismo
2018 | nr 4 tom 2 | 250--261
Tytuł artykułu

Gender Differences in E-commerce

Warianty tytułu
Różnice w zachowaniach zakupowych kobiet i mężczyzn w e-commerce
Języki publikacji
EN
Abstrakty
Celem artykułu jest sprawdzenie, czy występują różnice w zachowaniach zakupowych on-line między kobietami a mężczyznami. Mimo iż płeć jest jednym z czynników, który wpływa na decyzje zakupowe konsumentów, jednak w aspekcie rynku e-commerce ten konstrukt jest wciąż niedostatecznie zbadany. W artykule omówiono wyniki analizy porównawczej wybranych parametrów związanych z korzystaniem ze sklepów internetowych, takich jak: zastosowane urządzenia, źródła wejść oraz statystyki sesji, na przykładzie wybranego sklepu internetowego z branży ogrodniczej (nieukierunkowanej na płeć nabywcy). W tym celu przeanalizowano 352 971 aktywności użytkowników z okresu od 1.10.2016 r. do 1.10.2017 r. Uzyskane wyniki wskazują, że osoby dokonujące zakupów w Internecie w wielu obszarach zachowują się podobnie bez względu na płeć. (abstrakt oryginalny)
EN
The purpose of this study is to determine if there are differences in online shopping behaviour between women and men. While gender is an important factor that affects purchasing behaviour it is still a poorly described construct, especially in the e-commerce market. This paper focuses on examining three areas: the sources of website visits, the infrastructure used to browse Internet resources and the activity on the website in case of the gardening sector (gender neutral). The activities of 352,971 people in the period from 1st October 2016 to 1st October 2017 were analysed. The results demonstrate that online shoppers behave similarly in many areas regardless of gender. (original abstract)
Czasopismo
Rocznik
Numer
Strony
250--261
Opis fizyczny
Twórcy
  • Uniwersytet Ekonomiczny w Poznaniu
  • Uniwersytet Ekonomiczny w Poznaniu
Bibliografia
  • Akturan U. (2011), Celebrity advertising in the case of negative associations: discourse analysis of weblogs, "Management Research Review", No. 34(12).
  • Cao X.Y., Mokhtarian P.L. (2007), The intended and actual adoption of online purchasing: A brief review of recent literature, Institute of Transportation Studies, Davis CA.
  • Chang M.K., Cheung W., Lai V.S. (2005), Literature derived reference models for the adoption of online shopping, "Information and Management", No. 42(4).
  • Chiou, J.S., Ting C.C. (2011), Will you spend more money and time on internet shopping when the product and situation are right?, "Computers in Human Behavior", No. 27(1).
  • Cho J. (2004), Likelihood to abort an online transaction: Influences from cognitive evaluations, attitudes, and behavioral variables, "Information and Management", No. 41.
  • Chu J. H., Arce-Urriza M., Cebollada-Calvo J., Chinyagunta P.K. (2010), An empirical analysis of shopping behavior across online and offline channels for grocery products: The moderating effects of household and product characteristics, "Journal of Interactive Marketing", No. 24.
  • Costa PT, Terracciano A, McCrae RR. (2001), Gender differences in personality traits across cultures: Robust and surprising findings, "Journal of Personality and Social Psychology", No. 81(2).
  • Cyr D., Bonanni C. (2005), Gender and website design in e-business. Simon Fraser University, "International Journal Electronic Business", No. 3(6).
  • Dittmar H., Long K., Meek R. (2004), Buying on the Internet: Gender differences in on-line and conventional buying motivation, "Sex Roles", No. 50(5-6).
  • Ecommerce-platforms (2016), https://ecommerce-platforms.com/ecommercenews/infographic-online-shopping-habits-men-vs-women [access: 15.10.2017].
  • Fan Y.W., Miao Y.F. (2012), Effect of electronic word-of-mouth on consumer purchasing intention: The perspective of gender differences, "International Journal of Electronic Business Management", No. 10(3).
  • Griffith D.A., Krampf R.F. Palmer J.W. (2001), The role of interface in electronic commerce: consumer involvement with print versus online catalogs, "International Journal of Electronic Commerce", No. 5(4).
  • Grummert J. (2000), American Internet User Survey, white paper by Cyber Dialog, http://www.cyberdialogue.com [access: 15.10.2017].
  • Hasan B. (2010), Exploring gender differences in online shopping attitude, "Computers in Human Behavior", No. 26(4).
  • Haeusel HG. (2008), Brain View: Warum Kunden kaufen, Rudolf Haufe Verlag, Muenchen.
  • Hernandez B., Jimenez J., Martin M.J. (2011), Age, gender and income: do they really moderate online shopping behaviour?, "Online Information Review", No. 35(1).
  • Holbrook M. (1986), Aims, concepts and methods for the representation of individual differences in esthetics responses to design features, "Journal of Consumer Research", No. 13(3).
  • Huang J.H., Yang Y.C. (2010), Gender differences in adolescents' online shopping motivations, "African Journal of Business Management", No. 4(6).
  • James R. (2013), Student Feature Male and Female Attitudes to Online Shopping, "Women in Society", No. 6(5).
  • Jeddi S., Atefi Z., Jalali M., Poureisa A., Haghi H. (2013), Consumer behavior and consumer buying decision process, "International Journal of Business and Behavioral Sciences", No. 3(5).
  • Kaplan A.M., Haenlein M. (2011), Two hearts in three-quarter time: How to waltz the social media/viral marketing dance, "Business Horizons", No. 54(3).
  • Kolesar M.B., Galbraith R.W. (2000), A services marketing perspective on e-retailing: implications for e-retailers and directions for further research, "Internet Research", No. 10(5).
  • Kuruvilla S.J., Joshi N., Shah N. (2009), Do men and women really shop differently? An exploration of gender differences in mall shopping in India, "International Journal of Consumer Studies", No. 33(6).
  • Meyers-Levy J, Maheswaran D. (1991), Exploring differences in males' and females' processing strategies, "Journal of Consumer Research", No.18(1).
  • Mitchell VW, Walsh G. (2004), Gender differences in German consumer decision-making styles, "Journal of consumer behavior", No. 3(4).
  • Moshrefjavadi M.H., Dolatabadi H.R., Nourbakhsh M., Poursaeedi A., Asadollahi A. (2012), An analysis of factors affecting on online shopping behavior of consumers, "International Journal of Marketing Studies", No. 4(5).
  • Noble S.M. (2006), Drivers of local merchant loyalty: understanding the influence of gender and shopping motives, "Journal of Retailing", No. 82.
  • Lim P.L., Yazdanifard R. (2014), Does Gender Play a Role in online Consumer Behavior?, "Global Journal of Management And Business Research", No. 14(7).
  • Okazaki S. (2007), Exploring gender effects in a mobile advertising context: On the valuation of trust, attitudes, and recall, "Sex Roles. A Journal of Research", No. 57(11-12).
  • Paymentsense (2010), https://www.paymentsense.co.uk/blog/men-vs-women-online/ [access: 15.10.2017].
  • Punj G. (2011), Effect of consumer beliefs on online purchase behavior: the influence of demographic characteristics and consumption values, "Journal of Interactive Marketing", No. 25(3).
  • Rajagopal R.C. (2015), Understanding Consumer Behavior and Consumption Experience, IGI Global.
  • Reynolds J. (2000), eCommerce: a critical review, "International Journal of Retail & Distribution Management", No. 28(10).
  • Rodgers S., Harris, M. (2003), Gender and e-commerce: An exploratory study, "Journal of Advertising Research", No. 43(3).
  • Sanz de Acedo Lizárraga M.L., Sanz de Acedo Baquedano M.T., Cardelle-Elawar M. (2007), Factors that affect decision making: gender and age differences, "International Journal of Psychology and Psychological Therapy", No. 7(3).
  • Sarkar A. (2011), Impact of utilitarian and hedonic shopping values on individual's perceived benefits and risks in online shopping, "International Management Review", No. 7(1).
  • Schubert R., Brown M., Gysler M., Brachinger H.W. (1999), Financial decision-making: Are women really more risk-averse?, "The American Economic Review", No. 89(2).
  • Seock Y.K., Bailey L.R. (2008), The influence of college students' shopping orientations and gender differences on online information searches and purchase behaviours, "International Journal of Consumer Studies", No. 32.
  • Wiltinger A. (2009), Female Marketing: Frauen ticken anders, "Planung & Analyse", No. 5.
  • Veronika S. (2013), Motivation of online buyer behavior, "Journal of Competitiveness", No. 5(3).
  • Yang B., Lester D. (2005), Gender differences in e-commerce, "Applied Economics", No. 37(18).
  • Zhou L., Dai L., Zhang D. (2007), Online shopping acceptance model - A critical survey of consumer factors in online shopping, "Journal of Electronic Commerce Research", No. 8(1).
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171531592

Zgłoszenie zostało wysłane

Zgłoszenie zostało wysłane

Musisz być zalogowany aby pisać komentarze.
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.