Społeczna odpowiedzialność w sporcie

• Autorzy: Grzegorz Botwina

Warianty tytułu

Corporate Social Responsibility in Sport

• Języki publikacji: PL

Abstrakty

W artykule przedstawiono zagadnienie społecznej odpowiedzialności (CSR) w sporcie na podstawie przeglądu literatury. Sport oddziałuje na społeczeństwo w unikatowy sposób, dlatego wykorzystanie go do działalności prospołecznej jest uzasadnione. Tematyka ta jest obecnie coraz bardziej popularna w kontekście postępującej komercjalizacji sportu, zarówno w środowisku lokalnym, jak i globalnym. Autor prezentuje dotychczasowe prace teoretyczne i praktyczne. Przegląd zawarty w tym artykule dotyczy prac z czołowych czasopism indeksowanych w bazie SCOPUS, z obszaru zarządzania, zarządzania sportem, etyki i ekonomii. Szczególną uwagę autor poświęca tematyce społecznej odpowiedzialności klubów piłki nożnej, ponieważ w skali globalnej jest to najbardziej rozwinięta komercyjnie gałąź sportu. Wynikiem przeglądu jest przedstawienie rozwoju zasobów wiedzy w tematyce CSR w sporcie.(abstrakt oryginalny)

EN

The article shows Corporate Social Responsibility (CSR) in sport, based on the literature reviev. Sport influences the society in a unique manner which can be used in a pro social activities. This topic is currently becomming popular in the context of commercialisation of sport, both in the local and global environment. The author shows the body of knowledge, both theoretical and empirical. The review was conducted in the SCOPUS database. An additional point of focus is on social responsibility of a football club. The review shows the path of development of the body of knowledge in the domain of sport CSR and the current level of it.(original abstract)

Słowa kluczowe

PL

Społeczna odpowiedzialność; Sport; Kluby piłkarskie

EN

Social Responsibility; Sport; Football clubs

• Czasopismo: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
• Rocznik: 2018
• Numer: nr 516 Zrównoważony rozwój - przedsiębiorczość studencka - społecznie odpowiedzialna uczelnia
• Strony: 19--26

Twórcy

autor

Grzegorz Botwina

• Uniwersytet Warszawski

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Identyfikatory

DOI

10.15611/pn.2018.516.02