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2018 | nr 7 | 35--45
Tytuł artykułu

Tworzenie wartości biznesowej z wykorzystaniem zasobów Big Data

Warianty tytułu
Creation of Big Data-based Business Value
Języki publikacji
PL
Abstrakty
Celem niniejszego opracowania jest zgłębienie wiedzy na temat natury zasobów BD oraz elementów kształtujących powstawanie wartości biznesowej w oparciu o BD. Efektem finalnym jest opracowanie i wstępna weryfikacja modelu tworzenia wartości w oparciu o BD. W modelu wyróżniono i scharakteryzowano trzy główne konstrukty: (1) dynamiczne zdolności organizacji, (2) zintegrowany proces eksploracji i eksploatacji zasobów BD, (3) identyfikacja i pomiar wartości. (abstrakt autora)
EN
The main purpose of this study is to investigate an issue of BD and elements shaping creation of BD-based business value. The final result of this study is to build and verify a framework to provide business value based on BD. The framework proposed is distinguished by three components: dynamic capabilities of organizations, integrated process of exploration and exploitation, and (4) identification and measurement of business value creation based on BD. (original abstract)
Rocznik
Numer
Strony
35--45
Opis fizyczny
Twórcy
  • Uniwersytet Ekonomiczny w Katowicach
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Typ dokumentu
Bibliografia
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Identyfikator YADDA
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