The Use of Creativity and Intellectual Capital of Consumers in Modern Enterprises

• Autorzy: Anna Łaszkiewicz
• Języki publikacji: EN

Abstrakty

EN

Due to the development of technology clients have almost a limitless possibility of becoming creative individuals who, both independently and in a group, are willing to share their creativity, knowledge and skills. Enterprises are increasingly and more consciously reaching for this potential. The article discusses the phenomenon of co-creation of products and services with consumers, possible forms of using intellectual capital of consumers in companies and the awareness of these trends among Polish managers based on the research carried out by the author. (original abstract)

Słowa kluczowe

EN

Consumer; Prosumer; Business models

PL

Konsument; Prosument; Modele biznesowe

• Czasopismo: Journal of Management and Financial Sciences
• Rocznik: 2018
• Tom: 11
• Numer: nr 31
• Strony: 27--35

Twórcy

autor

Anna Łaszkiewicz

• Uniwersytet Łódzki

Bibliografia

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