Koncepcja oceny witryn internetowych gospodarstw agroturystycznych

• Autorzy: Karol Król

Warianty tytułu

The Concept of Evaluation of Agrotouristic Farms' Websites

• Języki publikacji: EN

Abstrakty

EN

The concept of an audit of agrotouristic farms' websites prepared from the point of view of an engineer of web applications and websites optimization's practice was presented in the paper. It is a completely different approach from that which is presented in the global literature concentrated on survey or point evaluation of websites as well as using statistical methods to interpret the results. The audit concept provides the cross-cutting assessment of a website in the range of preparing technique, presented contents and provided functionalities on the basis of selected, publicly available methods and tools. Some selected ones are all-purpose and can serve to evaluate any website. The example of an audit prepared for the website of one agrotouristic farm was also presented in the paper. The real value of the audit is the list of audit recommendations implementation of which can significantly improve website's visibility in search results as well as increase the website's participation in attracting consumers. (original abstract)

Pomimo rosnącej dostępności internetu oraz różnorakich technik i narzędzi projektowych, stosunkowo prostych w użyciu i często udostępnianych nieodpłatnie, wciąż zbyt mała jest świadomość znaczenia marketingu internetowego wśród właścicieli gospodarstw agroturystycznych promujących swoje usługi w sieci. Internet stanowi skuteczny i ekonomiczny kanał promocji dóbr i usług, a odpowiednio przygotowana witryna może umożliwić pozyskiwanie nowych klientów. W ostatnich latach największe podmioty z rynku usług internetowych, w szczególności Google, podjęły kroki mające na celu poprawę jakości wyników wyszukiwania. Szczególnego znaczenia nabrały treści przygotowane z myślą o użytkownikach, media społecznościowe, optymalizacja witryn oraz technika ich wykonania. Technologie informacyjne stawiają nowe wyzwania właścicielom gospodarstw agroturystycznych i wymagają od nich większej niż dotychczas aktywności, zaangażowania, a także wiedzy i umiejętności. Celem pracy było zbadanie, w jakim stopniu witryny internetowe małopolskich gospodarstw agroturystycznych są zoptymalizowane dla wyszukiwarek internetowych i czy realizują założenia marketingu treści. (abstrakt oryginalny)

Słowa kluczowe

EN

Agrotourism; Promotion of tourism; Internet advertising; Internet websites

PL

Agroturystyka; Promocja turystyki; Reklama w internecie; Witryny internetowe

• Czasopismo: Problemy Drobnych Gospodarstw Rolnych
• Rocznik: 2018
• Numer: nr 2
• Strony: 47--64

Twórcy

autor

Karol Król

• Uniwersytet Rolniczy im. Hugona Kołłątaja w Krakowie

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